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NOW by Vision Expo Returns for 2023

NOW at Vision Expo East 2023 invites submissions of new innovations in fashion lenses and lens technologies.




(PRESS RELEASE) Following a successful launch at Vision Expo East in March of 2022, Vision Expo announces that the NOW Pavilion will return to Vision Expo East in 2023 to showcase the latest trends and direction of the entire eyewear industry – a reflection in time, highlighting the following curated themes in design:

  • Eyewear Icons
  • Colors of 2023
  • Show Stoppers
  • Alternative Materials & Technologies
  • Diversity and Inclusivity

In addition to frames, NOW at Vision Expo East 2023 will also invite submissions of new innovations in fashion lenses and lens technologies, including (but not limited to) colors, tints, coatings, etc.

New! NOW Awards 1st Edition

The 2023 NOW advisory committee will present multiple award categories and celebrate the winners during an on-site reception at Vision Expo East.

Stay tuned to Vision Expo social media and website and watch your inbox for the official NOW Launch Announcement which will further detail the 2023 NOW themes, submission instructions and key deadlines, related events, and other essential information needed to participate in this exciting initiative.

The 2023 NOW Advisory Committee:

  • Christian Roth and Eric Domège – Designers/Co-Founders Christian
  • Roth & OPTICAL AFFAIRS | CFDA Member
  • Julia Gogosha-Clark – Owner/Founder, Gogosha Optique
  • Kristen McLaughlin – Director of Marketing, Tura
  • Dr. Nwamaka Ngoddy – Optometrist and Founder/Designer of Anwuli Eyewear
  • Jessica Goebert – Public Relations & Communications
  • Sophia Strawser – Editorial Assistant & Social Media Manager at the Accessories Council
  • Nico Roseillier – Creative Director at STATE Optical Co. / American Optical / Europa Eye / NOW by Vision Expo

The NOW project was conceptualized by Nico Roseillier, creative director of Europa / State Optical Co. / American Optical, in partnership with Vision Expo show management and NOW advisory committee members.


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