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Optical Marketing Group/Contentlinq + De Rigo Rem Launch Free Webinar Series

This is to increase optical merchandising effectiveness.




(PRESS RELEASE) SAN DIEGO, CA — Edutainment webinar series, Optical Merchandising Profit Strategies, launches on March 4, 2021 to enable optical practices to elevate their merchandising effectiveness and maximize profits in a post covid world. Hosted by optical industry veteran, Bill Gerber, CEO of Optical Marketing Group + Contentlinq and sponsored by De Rigo REM, the webinars kicks off with much-needed optimism and the tools to help optical professionals improve visual communications that drive sales.

The webinar will examine proven methods and techniques to increase merchandising effectiveness – reimaging functional practice design, optical design, signage for a digital future, and tips for creating frictionless, memorable patient experiences. “It’s an honor to sponsor this progressive, informative webinar because it reflects the ethos and approach to modern retailing that we believe in at De Rigo REM,” explains Alessandro Baronti, CEO of De Rigo REM. “We partnered with Omg! / Contentlinq in 2020 and are pleased with the modern solutions they are bringing to the industry,” adds Baronti.

Several slots will open for the interactive livestream webinar series, Optical Merchandising Profit Strategies, which you will find below:

What: Optical Merchandising Profit Strategies, a live-streamed interactive webinar
When: March 4-11, 2021
Time: 6am, 9am, 1pm, 4pm PST
Where: Online
Cost: Free with registration



Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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