Connect with us

Press Releases

Red Dot Design Award 2022: Silhouette Wins Three Awards

Austrian premium eyewear brand silhouette triumphs again with its outstanding designs.

mm

Published

on

Red Dot Design Award 2022: Silhouette Wins Three Awards

(PRESS RELEASE)The success story continues. Hardly a year goes by without Silhouette eyewear winning one of the coveted design awards. The combination of premium quality, exceptional design, attention to detail, and cutting-edge technology has proven a particularly potent recipe for success, enabling Silhouette to pick up a total of 72 different national and international awards over the past 28 years. This year is no exception, with three Red Dot Design Awards going to the Austrian premium eyewear brand. Three models from the current Silhouette sunglasses collection received awards: the limited Special Edition Futura Dot, the elegant New York Sky collection and – as Best of the Best – the Fisher Island model. All three impressed the international jury. The Red Dot Design Award is one of the biggest design competitions in the world. Participants submit products, communication campaigns and brands, as well as prototypes and concepts in three disciplines. “In this year’s competition, I’ve been particularly struck by the extremely high level of creativity shown by the award-winning products,” said Professor Dr Peter Zec, initiator and CEO of Red Dot, about this year’s entries.

Best of the Best 2022

The Silhouette design team drew inspiration from the elegant fine lines of high-end lamps when creating the Fisher Island model. Its design epitomizes the modern version of women’s rimless sunglasses. This model from the Rimless Shades collection is impressive not only because of its incredible lightness, but also due to its extraordinary design. The jury awarded it the Red Dot Best of the Best: the award for pioneering design and the highest honor in the competition.

Two Red Dot Design Awards

Thanks to its phenomenal design, Silhouette’s Futura collection, launched in 1973, has become a bestseller. In keeping with the style of the original collection, Silhouette reinterpreted the Futura Dot in an exciting way to create a groundbreakingly futuristic and incomparably stylish design. The jury recognized this when awarding the Special Edition Futura Dot with the Red Dot Award for outstanding design.

“Elegance meets urban cool,” is how Roland Keplinger, Design Director at Silhouette summed up the New York Sky model, the third winner. These sunglasses from Silhouette’s Elegance collection, finished with 23-carat gold, also impressed the jury, taking home the Red Dot Award for outstanding design.

Advertisement

SPONSORED VIDEO

Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular