Profits Up, Stress Down

How In-House Finishing Transforms Optical Practices If you’re considering starting an in-office finishing lab, you’re probably weighing the pros and cons. And you likely have one...

Smart Lenses For Smart Driving

SMART LENSES FOR SMART DRIVING Built from real driver insight, these AI-enhanced lenses make every ride safer and smarter The first company to incorporate elements of...

David Spencer Eyewear Expands Tokyobay Collection with New Japanese Titanium Styles

Built For Kids, Backed By Purpose

2BB: Jr. Brings Mission-Driven Eyewear to the Youngest Wearers Designed specifically for kids, 2BB: Jr. expands on the 2BB: (Two Blind Brothers) brand, offering stylish designs...

American Made – Crafted With Pride

  American Made – Crafted With Pride “With liberty and justice for all.” The name Forall was inspired by a phrase deeply familiar to generations of Americans: “with...

A Perfect Match

A Perfect Match The New Transitions® Color Match™ Tool makes eyewear selection fun — and easy — for patients. The scene is a familiar one: A...

Choose Your Path To Success

Get to know Pearle Vision’s franchise system and how it can put – or keep – your business on the map.   Longmont, CO Maybe you’re...

Crizal® An Invisible Shield of Protection

Crizal® An Invisible Shield of Protection This anti-reflective portfolio offers complete lens protection with best-in-class technologies that meet your patients’ expectations of clarity of vision, scratch-resistance,...

A Legacy With A Modern Touch

Families have put their trust in Pearle Vision for more than 60 years. From generations of patients to new ones, Pearle Vision has always been there...

On Trend and On Budget: That’s Affordable Luxury

On Trend and On Budget:That’s Affordable Luxury Consumers are increasingly seeking brands that offer a luxury eyewear aesthetic without the steep price tag, demanding both style...

Spark of Genius

Ideal for any customer, frame, lens shape, or lens color, the advanced technology of Shamir’s iFit™ software exclusively with Spark™ 4W will take your practice’s measuring...

Value Driven Eyewear

A Smart, Profitable Niche Style: Purpose (Modern Times) MSRP: $99 Value-driven eyewear is essential in any ECP’s business plan, including in upscale dispensaries. As consumers search...

A Game-Changing Solution: Top-Notch Care With High ROI

Find out how the Optovue Solix will change your practice — and your bottom line — for the better. Offering ultra-high-speed scanning, the Optovue Solix by...

Independent Innovation

A Close-Up Look at Ottica Veneta® Since 2001, when Ottica Veneta | Eyewear from the Mountains of Italy was founded, the independent eyewear flagship – and...

Why Coding Matters

Optimizing Reimbursements in the Revenue Cycle Management Process By Brett Paepke, OD While service delivery remains at the heart of every healthcare practice, clinicians play a...

One Size Fits All? Not With Eyewear

Shining a Spotlight on Fit and Comfort GB+ Style: Flattering Recent research from The Vision Council found that 93% of adults consider comfort and fit important...

Get the Practice of Your Dreams With Omg! Optical Marketing Group

Get the Practice of Your Dreams With Omg! Optical Marketing Group This high volume practice had outgrown their ultra successful location and needed expansion. The idea...

Shamir Driver Intelligence™

See the Road Ahead

Meet Aloha!

Meet Aloha! Aloha, formerly PracticePal, is on a mission to change the world through innovation and technology, allowing optometry practices to grow with a suite of...