Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
So much for the cons: When it comes to the pros, we decided to ask around.
Here is our handpicked selection of ECPs’ novelty contact lens dos, don’ts and a couple horror stories.
The results were intriguing to say the least.
Why the written word has its place in patient care.
You don’t have to spend a pile to create a shopping experience that will keep customers coming back year-round.
Being an independent operator doesn’t mean you have to cede economy of scale entirely to the big guys.
Independent practices welcome school year with flair, ingenuity and community spirit.
Do you practice purchase with purpose?
Would you find it cliché if a restaurant incorporated a food motif into their logo or décor? Probably not. Yet many in the eyewear business resist...
REVAMPING DISPLAYS AND merchandising is a relatively quick, fun and profitable way to engage with customers. The trick is to catch a customer’s attention with a unique...
Honestly, the most important things about your bathroom are that you have one, and that you make it available to patients and customers when nature calls....
Get the most important news and business ideas for eyecare professionals every weekday from INVISION.