Develop your unique brand, teach your team members, and start attracting your ideal clients to your practice.
INVISION Magazine columnist Wendy Buchanan returned to The Social and helped the hosts find their perfect pair of summer suns.
Eyewear image expert Wendy Buchanan explains how she put her Spec Style approach to good use on national TV.
The INVISION Magazine columnist recently made an appearance on the long-running Canadian TV daytime talk show.
Styling expert Wendy Buchanan went on national T.V. The pressure was on. Her styling system stole the show.
Follow your curiosity to higher sales, a happier and more loyal clientele base, and workplace satisfaction.
INVISION Magazine's newest online contributor is featured on Canadian television talk show.
This optician wasn’t interested in bricks and mortar and she couldn’t stand to see clients choosing frames that didn’t match their clothes.
Set yourself up for success by winning over prospective clients when they first enter your optical business.
Eyewear style expert Wendy Buchanan shares her insights in a new monthly column. This month: Selling 14 pairs at once!
But fashion may be … Every time you hear the word “selling” replace it in your head with “styling” and see your multiple pair sales flourish.
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Tons of business ideas for eyecare professionals!