42. Who are you voting for in the 2020 presidential election?
Data Dig: The political preferences of ECPs follow national trends: Trump supporters are more likely to be men than women, and vice versa for Biden backers. Only 12% of Biden supporters surveyed cited taxes as a top issue; 68% said social issues such as racism are a major concern. Only 7% of respondents who consider COVID-19 a big issue support Trump. Similarly, 70% of ECPs who would not get a vaccine shot were Trump supporters, while 62% of Biden fans plan to get a COVID-19 shot when they can. The more an ECP earned, the more likely they were to be planning to vote Republican, with 29% of those making over $250,000 a year identifying as Trump supporters, versus only 8% of those who made less than $40,000 in 2019.
43. Do you keep your political preferences hidden from your customers?
| Yes |
| 65% |
| No |
| 7% |
| Sort of — but it’s not much of a secret where my political sympathies lie. |
| 28% |
44. What has been the impact of the Trump administration on your business?
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45. What has been the impact of the Trump administration on your life in non-business areas?
46. What were the most important issues for you in the election? Please choose three.
The economy and jobs
|
| 64% |
Health care
|
| 36% |
Taxes
|
| 35% |
Small business issues such as government regulation
|
| 28% |
Social issues like diversity, racism, empowering women
|
| 28% |
COVID-19
|
| 24% |
Climate change/the environment
|
| 17% |
Gun laws
|
| 17% |
Abortion rights
|
| 13% |
Foreign policy
|
| 13% |
Social Security
|
| 13% |
| Terrorism and national |
| 13% |
Immigration
|
| 11% |
Trade and tariffs
|
| 10% |
National debt
|
| 7% |
Student debt
|
| 7% |
Breaking up the tech giants like Amazon, Facebook, Google
|
| 3% |
Note: Among the “Other” responses were domestic terrorism, freedom to worship/gather, civil unrest, healing the political divide, rebuilding America’s reputation worldwide, and “getting a racist, narcissistic, amoral adolescent out of the White House.”
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