The Big survey

The Big Survey 2023: The Basics

Where is your business located by region?

In what state is your (main) office or business located?

How do you usually describe where your business is located?

Big urban market
11%
Suburban outskirts of a big urban market
23%
Medium-sized city (250,000-1 million people)
17%
Small city (25,000 to 250,000)
34%
Country town (up to 25,000)
13%
Resort area
1%

Where is your (main) office or business located?

In a mall
1%
In a strip mall
22%
On a downtown street
17%
In its own free-standing building
33%
In a lifestyle/medical center
5%
Office building/business park
18%
Home studio
1%
Inside a large retailer’s building
1%
Other (please specify)
2%
Other responses included a small, upscale retail area, a residential three-plex, and a repurposed historic family estate.

How many locations do you have?

Do you own or rent your physical location?

Own
35%
Rent
62%
N/A
3%

How long has your business been in opera-tion?

1-5 years
8%
6-10 years
14%
11-20 years
26%
21-30 years
16%
31-40 years
14%
41-50 years
10%
51-100 years
11%
More than 100 years
1%

What is the total square footage of your (main) location?

Less than 500 sq feet
3%
500-999 sq fee
11%
1,000-1,499 sq feet
21%
1,500-1,999 sq feet
20%
2,000-2,499 sq feet
9%
2,500-2,999 sq feet
11%
3,000-3,499 sq feet
7%
3,500-3,999 sq feet
4%
4,000-5,000 sq feet
7%
More than 5,000 sq feet
7%

Which description of your business do you most closely identify with?

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INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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