The Basics

More than 330 North American optical retail owners and managers took the 2023 Big Survey starting in mid-August, with most of the questions attracting about 250-300 responses. Here, we break down the types of eyecare businesses that responded, their locations, size, and age.

Published

5 months ago

November 28, 2023

INVISION Staff

Where is your business located by region?

The Big Survey 2023: The Basics

In what state is your (main) office or business located?

The Big Survey 2023: The Basics

How do you usually describe where your business is located?

Big urban market
11%
Suburban outskirts of a big urban market
23%
Medium-sized city (250,000-1 million people)
17%
Small city (25,000 to 250,000)
34%
Country town (up to 25,000)
13%
Resort area
1%

Where is your (main) office or business located?

In a mall
1%
In a strip mall
22%
On a downtown street
17%
In its own free-standing building
33%
In a lifestyle/medical center
5%
Office building/business park
18%
Home studio
1%
Inside a large retailer’s building
1%
Other (please specify)
2%

Other responses included a small, upscale retail area, a residential three-plex, and a repurposed historic family estate.

How many locations do you have?

The Big Survey 2023: The Basics

Do you own or rent your physical location?

Own

35%

Rent

62%

N/A

How long has your business been in opera-tion?

1-5 years
8%
6-10 years
14%
11-20 years
26%
21-30 years
16%
31-40 years
14%
41-50 years
10%
51-100 years
11%
More than 100 years
1%

What is the total square footage of your (main) location?

Less than 500 sq feet
3%
500-999 sq fee
11%
1,000-1,499 sq feet
21%
1,500-1,999 sq feet
20%
2,000-2,499 sq feet
9%
2,500-2,999 sq feet
11%
3,000-3,499 sq feet
7%
3,500-3,999 sq feet
4%
4,000-5,000 sq feet
7%
More than 5,000 sq feet
7%

Which description of your business do you most closely identify with?

The Big Survey 2023: The Basics

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