The 2020 Big Survey was launched in mid-August and ran for about six weeks. During that time, 264 North American ECPs (all owners or managers) attempted to complete the online form, with most of the questions attracting at least 200 answers. Here, we break down the types of businesses that responded, their locations, size, and the services they offer. The Basics Performance Buying and Selling The Coronavirus Epidemic You, the ECP Politics Operations and Marketing How many locations do you have? 1 71% 2 14% 3-5 10% 6 or more 5% Which description of your business do you most closely identify with? Medical model private practice, no retail 1% Medical model private practice, small dispensary 22% Medical model practice, strong focus on retail 4% Private practice, strong focus on retail 51% Corporate optometry location 1% Eyewear boutique, employed or leased OD 6% Eyewear boutique, no OD 13% Mobile optician 1% Other 1% Note: Other responses included “Wholesale” and “Repair and customization.” How do you usually describe where your business is located? Large city 11% Medium-sized city (250,000-1 million people) 24% Small city (25,000 to 250,000 people) 27% Suburban outskirts of an urban market 20% Country town (up to 25,000) 12% Resort area 2% College town 2% Other (please specify) 2% Where is your (main) business located? In a mall 1% In a strip mall 28% On a downtown street 11% In its own free-standing building 35% Plaza/small professional building 1% Office building/business park 16% In a hospital/medical complex 5% Home/online 2% Mobile 1% * Every month we ask ECPs to report on their sales in our regular Brain Squad surveys. As this chart shows, everything was going so well until March. And then the world changed: 88% of ECPs saw their sales plummet before seeing some recovery in July. The Basics Performance Buying and Selling The Coronavirus Epidemic You, the ECP Politics Operations and Marketing
