58. In what state is your (main) store located?
Participation in the 2022 Big Survey was quite comprehensive, with Canada and most states/districts of the U.S. represented, the exceptions being Alaska, D.C., Kentucky, Mississippi, New Hampshire, New Mexico, Vermont and Wyoming. Among states, California led the way in responses, though the Northeast was the best-represented region overall.
59. Where is your store located by region?
60. How many stores do you operate?
61. Where is your (main) store located?
| In its own free-standing building |
| 34% |
| In a strip mall |
| 27% |
| In a downtown storefront |
| 16% |
| Office building/business park |
| 16% |
| In a hospital/medical complex |
| 3% |
| In a mall |
| 2% |
| Mobile |
| 1% |
| Other |
| 1% |
Other replies included a home-based work center, a mixed-used center and under an apartment building
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62. How do you usually describe where your business is located?
| Small city (25,000 to 250,000) |
| 26% |
| Suburban outskirts of a big urban market |
| 25% |
| Medium-sized city (250,000-1 million people) |
| 17% |
| Country town (up to 25,000) |
| 15% |
| Big urban market |
| 10% |
| College town |
| 3% |
| Resort area |
| 2% |
| Rural |
| 1% |
| Other |
| 1% |
63. What is the total square footage of your (main) location?
| Less than 500 sq feet |
| 4% |
| 500-999 sq feet |
| 13% |
| 1,000-1,499 sq feet |
| 21% |
| 1,500-1,999 sq feet |
| 17% |
| 2,000-2,499 sq feet |
| 13% |
| 2,500-2,999 sq feet |
| 8% |
| 3,000-3,499 sq feet |
| 8% |
| 3,500-3,999 sq feet |
| 5% |
| 4,000-5,000 sq feet |
| 5% |
| More than 5,000 sq feet |
| 6% |
64. Check the paid services offered by your business
| Contact lenses |
| 88% |
| Designer eyewear brands |
| 83% |
| Independent eyewear brands |
| 80% |
| Repairs and adjustments (not bought from you) |
| 80% |
| Contact lens shipping |
| 72% |
| Specialty contact lenses |
| 64% |
| Ocular disease detection and management |
| 62% |
| Dry eye treatment |
| 61% |
| Children and pediatric vision (incl. myopia) |
| 56% |
| In-house finishing |
| 45% |
| Wide-field imaging |
| 43% |
| Curbside pickup |
| 38% |
| Delivery |
| 29% |
| Private label/in-house frame-making/bespoke |
| 27% |
| Same-day service |
| 25% |
| Low vision |
| 18% |
| Telemedicine |
| 14% |
| Vision therapy |
| 12% |
| Ocular aesthetics/styling |
| 9% |
| Other: |
| 3% |
Other services included personal shopping, “dead” designer-branded vintage and house reproductions, styling, and buy now, pay later.
65. Which description of your business do you most closely identify with?