(PRESS RELEASE) The Philipp Plein Group and the De Rigo Group – a world leader in the eyewear industry – are pleased to announce the license agreement for the creation, production and distribution on a global scale of both PLEIN SPORT-branded sunglasses and prescription frames.
The PLEIN SPORT eyewear collection will be characterised by a stylistic and strategically-positioned proposal intended to spotlight the unique and independent DNA of the activewear brand. DNA that comprises innovation and an ultra-modern design, the result of meticulous research, extraordinary technical savoir-faire and uncompromising quality.
“We’re delighted to be expanding our partnership with the Philipp Plein Group. PLEIN SPORT is an innovative and new-generation activewear brand, which represents a fantastic opportunity to strengthen the men’s segment in our portfolio. This new license agreement is great news for us and confirms both the significant success that we are achieving alongside Philipp Plein and the relationship of mutual trust we are building together. Our collaboration is proving very successful indeed and has great potential for growth”, commented Michele Aracri, managing director of De Rigo Vision.
“I’m both proud of and satisfied with this collaboration with DE RIGO, an international group, which – thanks to their expertise and knowledge of this product category – has perfectly translated and conveyed the essence of all our brands. PLEIN SPORT is an extremely ambitious project and, from a technical and design perspective, the product is wholly consistent with the requirements of both the brand and market”, added Philipp Plein, CEO of the Philipp Plein Group.
The PLEIN SPORT eyewear collection will be available in the brand’s boutiques from September 2023 and – in an exclusive preview – at the ORIOCENTER, with the opening of the first PLEIN SPORT store in Italy. Globally, the collection will be distributed through the De Rigo sales network as of January 2024.
