The Vision Council recently disclosed the results of its latest research report, Consumer Insights Q3 2023.
The data gathered on U.S. consumers and how they regard eyecare largely reflects results from previous reports derived in Q1 and Q2 of this year.
–40% of respondents reported having an eye exam a year ago.
–1 in 3 respondents reported that their most recent eye exam took place more than a year ago.
–Younger generations (Gen Z and Millennials) reported less frequent eye exams than older respondents (Gen X and Boomers).
However, annual eye exams dropped for Gen Z (7 percent) and Millennials (9 percent) in Q3 when compared to Q1.
Advertisement
Source: The Vision Council
“Seventy-nine percent of our respondents relying on some form of vision correction underlines the importance for people everywhere to prioritize an annual eye exam,” says Alysse Henkel, Senior Director of Market Research and Analytics a The Vision Council.
“With our data showing that 34% of consumers have not received an eye exam in the last year, there is incredible opportunity for our industry to engage these consumers and emphasize the value in completing an eye exam annually, especially if you use a form of vision correction.”
“There is incredible opportunity for our industry to engage these consumers.”
To access the complete research report, navigate to The Vision Council’s Research Download Center, which offers complimentary downloads for members of The Vision Council and a paid option for non-members.
___
Advertisement
About inSights Research Program
The Vision Council’s inSights Research Program launched in May 2022 and is built on a foundation of rigorous methodology and cutting-edge technology. The inSights Research Program provides a comprehensive perspective on the state of the optical industry through quarterly consumer survey reports; quarterly in-depth special reports on eyewear and eyecare products and topics; market estimates; and an annual industry forecast.
About The Vision Council
As the vision care leader in enabling better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums.
