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Vuarnet to Open First US Store

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It will welcome customers on July 14.

Vuarnet will open its first U.S. flagship in New York’s Nolita neighborhood.

The 1,000-square-foot boutique will welcome its first customers on July 14. The opening is timed to coincide with Bastille Day.

The shop “will offer an immersive brand experience and will feature the full range of Vuarnet sunglasses as well as new categories to the US market to include accessories and seasonal apparel such as beachwear and ski apparel,” according to a press release from the brand.

Opening-weekend guests will have first access to store exclusives, giveaways and artist collaborations, including limited-edition Glacier sunglasses designed in partnership with Vashtie Kola, who will be performing at a private in-store event on Friday night for VIP guests and press.

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“The opening of our flagship store in NY is a major step for Vuarnet and we are very positive about what the future holds for our brand in the US market as a whole,” said Lionel Giraud, CEO of Vuarnet. “We selected Bastille Day, French National Day, for the opening as it is always a day of great celebration in France and we wanted to share that passion and enthusiasm stateside.”

The boutique will be at 39 Spring St. between Mott and Mulberry.

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Vuarnet will open its first U.S. flagship in New York’s Nolita neighborhood.

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