What I Wish I Had Said to the Client Who Told Me His Beat-Up, Old Glasses Should Last Forever

“There is no forever in eyewear.”

To that customer who presented with a five-year-old pair of glasses that were beat to death. Asked how old they were, he said, “What does it matter? They should last forever.” He was given a copy of our warranty and promised a discount on his next pair.

Woulda Coulda Shouldas are provided anonymously by INVISION’s Brain Squad.


This article originally appeared in the June 2017 edition of INVISION.

INVISION Staff

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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