Google Targets Eyeglass Wearers As Early Adopters of Glass

Three eyecare providers are already selling the device.

Google is betting on customers who already wear glasses to upgrade their spectacles to modern-day smart glasses. The pilot program tests a distribution channel that is likely to grow dramatically: Nearly 183 million American adults already use some form of vision correction, according to a December report by the Vision Council. "If you're already wearing glasses, it's not a decision you have to make — whether you're going to wear glasses or not," said Insiya Lokhandwala, a member of Google's Glass business development team. "The revolutionary part really is in the fact that now these are smart glasses that let you do more than just correct your vision." Google recently teamed up with three eye-care providers — including two in Southern California — to sell its Glass wearable device directly to the public. One of the West Coast ODs, Matthew Alpert at Wink Optometry, says interest in Glass has been "huge."

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