Internet “Dress” Sensation Feeds Media Interest in EnChroma Lens

Like the garment in question, company’s new lens tricks the eye.

The timing of last week’s “what color is this dress?” sensation is proving a lucky break for EnChroma, the Berkeley, CA maker of lenses that correct certain kinds of color-blindness. In the ensuing conversation about how the brain can be tricked into perceiving colors, EnChroma is benefitting from secondary media attention to its CX sunglasses, which essentially trick the color-blind eye into being able to see true colors more vividly. Last month, the company introduced a polycarbonate version of the lens, priced from $325 to $450, and renewed its commitment to bringing out a clear version soon.

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