Founder says she’s trying to “deliberately break the business model of the eyewear industry.”
Toni Ko is the founder of Perverse Sunglasses, a new “ultra-affordable” line that has already made it into the accessory rotations of Rihanna and Cara Delevingne, Stylecaster writes. The article notes that Ko has already achieved enormous entrepreneurial success once before, having founded NYX Cosmetics before selling the company to L’Oreal for roughly $500 million. Her makeup line competed on price, and that’s what she’s aiming to do now with Perverse.
As for the inspiration behind her company name, she explains: