Dunhill Signs Agreement with De Rigo Vision

(Press Release) British luxury brand Dunhill and De Rigo Vision S.p.A have signed an exclusive license agreement for the design, production and worldwide distribution of the Dunhill-branded optical and sun collection.

The partnership between De Rigo and Dunhill illustrates a deep and on-going commitment to British excellence based on creativity, craftsmanship and innovation.

Michele Aracri, Managing Director of De Rigo Vision S.p.A., said: “We are very pleased to begin this new and exciting partnership with such a prestigious brand as Dunhill, which is synonymous with elegance and luxury. We will use De Rigo’s expertise to develop an eyewear collection reflecting the brand’s commitment to quality and heritage with a contemporary sophistication of design.”

Fabrizio Cardinali, CEO of Dunhill, said ”We are very pleased to announce our partnership with De Rigo, who with their understanding of our business in terms of aesthetics, impeccable quality and innovation, perfectly combines the values of our two companies.”

The launch of the first Dunhill eyewear collection by De Rigo Vision is scheduled for the beginning of 2016. The distribution network will include the most exclusive opticians and department stores worldwide, as well as Dunhill boutiques.