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Adlens Makes String of New Appointments





(Press Release)
Adlens, a maker of adjustable focus eyewear, has announced a series of strategic appointments and promotions to ensure capacity is aligned with business growth in 2016.

The structural changes have been made to reflect the company’s growing needs following the launch of AdlensFocuss, the first prescription eyewear to feature groundbreaking Variable Power Optics (VPO) technology. All appointments are effective immediately.

David Eichelberger has been appointed senior vice president of VPO, leading and assuming full responsibility for the global strategy of AdlensFocuss. In addition to building on current operations in the U.S., he will work to launch AdlensFocuss in other global locations. He takes up the role following the departure of Megan Molony, who moved to a new senior role within the U.S. optical market.

Sue Creek has been appointed vice president of sales and training and will take on responsibility for all VPO sales revenue, leading the management and training of a team of account managers.

David Hunt has been appointed director of VPO Customer Success & Operations, and will lead the provision of customer service and communication to all AdlensFocuss patients.


Mara Nieuwsma has been appointed vice president of global business development, with overall responsibility for developing and delivering new digital and e-commerce strategies in key markets across the world.

James Methven has been appointed vice president of marketing, assuming responsibility for all global marketing activity. He joins Adlens with 20 years of experience in developing brand growth across multiple geographies, connecting marketing activity with overall business objectives.

Michael C Ferrara, CEO and executive chairman of Adlens, says: “2016 is going to be an extremely busy year for Adlens, and it is important for us to start the year with the right organizational structure, driven by exceptional and experienced talent in place. We have invested in these appointments based on the necessity for us to meet the growing demand for our groundbreaking technology. I’d like to welcome James to Adlens and congratulate David, Sue, Mara and David on their continued development within the organization. All of them will play a critical role in achieving our business objectives in 2016.”


Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

Shamir is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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