Connect with us


After Being Rejected by 10 Factories, Interchangeable Eyewear Startup Lands 500-Store Deal





Frameri lets wearers switch lenses between frames.

Interchangeable eyewear startup Frameri – which makes glasses that allow the wearer to pop the lenses out and insert them into other frames – has inked a deal that will soon put the brand in 500 independent eyeglass retailers across the country, Entrepreneur writes. That must feel like sweet victory for the young company, as the article explains how it had tremendous difficulty finding a manufacturing partner. “People kept telling us no,” founder Konrad Billetz told the magazine. “I would say at least 10 factories said, ‘we can’t do it.’ Or didn’t want to work with us.” Frameri did eventually find a willing partner, a small Italian factory in the Swiss Alps.

Frameri, the article adds, employs 15 people, all of whom work out of one storefront in Cincinnati, OH.

Read more at Entrepreneur



Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular