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Area98 Announces New Managing Director, Head of Sales

They’ll support international growth.




Italian eyewear company Area98 announced two new appointments: Monica Dal Cin as managing director and Luciana Olivotto as head of sales.

According to the company: “The entry of these two figures is part of a broader business reorganization process through which Area98 aims to optimize and strengthen its commercial strategy and support its international growth.”

Dal Cin, who has worked in the eyewear industry for almost 30 years, has held important positions in companies such as De Rigo, Marcolin and Mondottica.

“Area98 is different – both in terms of size and product type – to the large companies that I have previously worked for,” Dal Cin said. “This difference, together with the passion and enthusiasm of those who created it and the excellence of its products and brands, which are a pure expression of creativity and sophistication, led me to accept this challenge with great conviction and enthusiasm. I believe that Area98 has all the credentials to expand its international presence by placing great emphasis on the style and design of brands that are currently in its portfolio, while adding an innovative approach to processes and communication.”

Olivotto, who has had long and varied experience in the eyewear and accessories sector, said, “Extreme attention to both single components and to the performance of the overall frame is the distinctive feature of Area98’s model. In addition to product quality, the values on which current choices and commitments are based are a profound reappraisal of human relationships and wide-ranging synergies that combine to create innovative solutions.”





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