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Essilor of America Launches Myopia Campaign

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(PRESS RELEASE) DALLAS, TX – Myopia is one of the most prevalent vision issues globally, especially in children. By 2050, it is estimated nearly 5 billion people will be myopic and in the U.S., 42 percent will be myopic by 2020 compared to just 28 percent in 2000. Essilor, the leading manufacturer of optical lenses globally, recognizes that myopia is an urgent issue and the prevalence is increasing dramatically worldwide.

The Essilor Group has made a global commitment to address this growing issue, with Essilor of America taking a leadership role in addressing myopia in the U.S. through a new campaign targeted at consumers and the eyecare industry. The integrated campaign will educate and drive awareness around the rise of myopia; including a movie trailer hitting theaters nationwide that urges parents to take a proactive role in their child’s eye health and sight by visiting an eyecare professional for a comprehensive eye exam to identify myopia before it impacts their everyday life. A school vision screening or a brief examination by a pediatrician is not enough, as eye health problems in children may be missed. 

“Essilor understands firsthand the alarming growth of myopia around the world, especially in East Asian countries where the rates have increased dramatically with more than 85 percent of the population between ages 15-25 being myopic.3 We’re using our global insights to launch a campaign that proactively addresses the increasing growth of myopia in the U.S.,” said Dr. Millicent Knight, senior vice president of customer development, Essilor of America. “Many parents are unaware of the lifelong issues associated with myopia, which is why we are taking immediate action in the U.S. to educate consumers around myopia and ask parents to schedule an eye exam for their children.”

To give parents a firsthand look at a child’s experience and teach them how to identify the signs of myopia, Essilor launched the “Out of Focus” movie trailer showing in select theaters nationwide beginning Friday, Sept. 14, through Friday, Nov. 1. The trailer offers a perspective of the children who struggle in life because they live life out of focus and ends with a powerful call to action for parents who see these signs in their own kids to schedule a comprehensive eye exam with their local eyecare professional.

In addition to consumer campaign efforts, Essilor is rallying the eyecare professional community to help curb the rise of myopia in the U.S. Essilor is reaching eyecare professionals through social media and trade media efforts; and partnering with ophthalmic thought leaders to create a recommended path to becoming a myopia expert.

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Essilor has more than 30 years of research and development experience in myopia. New research of more than 1,000 parents of children ages 7-17 who have myopia and over 600 children with myopia conducted by MetrixLab on behalf of Essilor found myopia does impact the lives of children:

  • Nearly fifty percent (49%) of children with myopia experience difficulty in the classroom
  • Forty-one percent of parents with myopic children claim their children struggle with everyday activities
  • Thirty-five percent of myopic children report not enjoying school
  • Thirty-eight percent of parents of myopic children report their children have difficulty playing sports
  • Only forty-one percent of parents noticed their children were suffering from myopia

“Sadly, many children live their lives thinking blurry vision is just normal because they’ve never known otherwise,” said Dr. Ryan Parker, director of professional education, Essilor of America. “Parents should know myopia can be managed, and if caught early enough, some solutions may potentially help slow the progression. It also improves their quality of life and learning to see clearly.”

Common symptoms parents should look out for include squinting to see distant objects, like the board in the classroom, sitting too close to the TV or holding books close when reading and experiencing eyestrain or headaches. Research also suggests too much screen time on digital devices may potentially put kids at risk of developing myopia, and increased time spent outdoors may help slow its progression. With this in mind, parents should urge kids to put down their devices and spend more time outside. 

For more information on myopia, visit Essilorusa.com

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Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi Dancer

For the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.

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Prevent Blindness Issues Call for Nominations for ’19 Bonnie Strickland Champion for Children’s Vision Award

The deadline for submission is July 10, 2019.

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Bonnie Strickland

(PRESS RELEASE) CHICAGO – The National Center for Children’s Vision and Eye Health at Prevent Blindness (NCCVEH) has issued the call for nominations for the fifth annual Bonnie Strickland Champion for Children’s Vision Award. The award recognizes significant efforts by an individual or group of individuals to improve public health approaches for children’s vision and eye health at the state or national level. The deadline for submission is July 10, 2019.

The award was established by the NCCVEH Advisory Committee to commemorate Bonnie Strickland and her groundbreaking work to establish a comprehensive system for children’s vision in the United States. Strickland served as Director of the Division of Services for Children with Special Health Needs, Maternal and Child Health Bureau prior to her retirement in 2014. An all-volunteer committee for the Bonnie Strickland Champion for Children’s Vision Award review all nominations and select the award winner.

Nominees for the award may include individuals or a group comprised of diverse stakeholders, including family/caregiver and community leaders, who are implementing changes to improve children’s vision in the United States. Nominees should demonstrate an impact in one or more areas of a public health system supporting children’s vision including:

  • Key Stakeholder Engagement or Collaboration, including representation from families and diverse racial/ethnic/geographic and socio-economic levels target populations
  • Training and Education
  • Public Awareness
  • Provision of Resources and/or Services
  • Surveillance and Accountability
  • Reduction of Health Disparities
  • Infrastructure Development-Local, State, or National Level
  • Making the connection between vision and overall health, early childhood development and learning

The award will be presented at the NCCVEH annual meeting, Sept. 14, 2019, in Baltimore, MD. The award consists of a commemorative plaque, recognition and opportunity to present at the Annual Meeting, and roundtrip transportation for one to Baltimore, MD, along with one night of lodging. The award recipient will be featured on the website for the National Center for Children’s Vision and Eye Health with an overview of their program.

Past recipients of the Bonnie Strickland Champion for Children’s Vision Award include the Vision in Preschoolers (VIP) Study Group, Richard Bunner, retired from the Ohio Department of Health, Sean P. Donahue, MD, Ph.D., Professor of Ophthalmology and Visual Sciences at Vanderbilt University, the Illinois Eye Institute (IEI) at Princeton Vision Clinic, and the Pediatric Physicians’ Organization at Children’s (PPOC).

“Prevent Blindness is an organization founded on saving sight in children, and the Bonnie Strickland Champion for Children’s Vision Award provides us with the opportunity to recognize the tremendous efforts of those dedicated to protecting vision and keeping eyes healthy for our kids,” said Jeff Todd, president and CEO of Prevent Blindness.

For more information or to submit a nomination for the 2019 Bonnie Strickland Champion for Children’s Vision Award, please visit here, or contact Donna Fishman at (800) 331-2020 or dfishman@preventblindness.org.

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CPP Announces 2 Conferences in July

It will teach optometrists how to reduce costs and risks of moving, remodeling, buying or selling their practice.

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(PRESS RELEASE) ONEONTA, NY – Cleinman Performance Partners, an optometric business development consulting organization, has announced two conferences in July to help optometrists reduce the costs and risks of moving, remodeling, buying or selling their practice.

The first is the National Eyecare Facilities Conference being held on Thursday, July 18, in Anaheim, CA. It is designed to help answer the many questions arising from private practitioners who are embarking on a remodel or a ground-up facility build. Speakers will cover a range of topics such as site selection, project planning, financing, marketing and contractor relations, as well as interior/exterior design. Attendees will have the opportunity to participate in an interactive Q&A with a panel of experts to close out the conference.

The second is the National Practice Transitions Conference being held on Friday, July 19, in Anaheim, CA. It will take participants from start to finish on how to transition ownership of their practice. Topics covered will include gaining control over your business, preparing for retirement, tax planning, risk management, team and patient communications and exit by merger. Participants will enjoy presentations by several leading experts regarding the practice transitions process.

“We know there are many obstacles and hurdles a private practice owner must face from building or remodeling to buying or selling their practices. These are very important decisions that all private optometry practices are challenged with. We have the history and knowledge to provide the professional help and guidance they need,” said CPP founder and President Alan Cleinman. “We are committed to bringing valuable content, connections and next steps to help practice owners with these types of complex undertakings.”

For more information regarding these conferences, visit www.cleinman.com/conferences or call Mandie Wells at (607) 267-2901.

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ABB Optical and Paragon Vision Sciences Announce Optometry Student Challenge

It will award travel grants of $1,500 each to three third- or fourth-year students to attend the 2020 GSLS.

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(PRESS RELEASE) CORAL SPRINGS, FL – ABB Optical Group, in partnership with Paragon Vision Sciences, announces it is accepting abstract submissions for the fifth annual Optometry Student Challenge.

The Optometry Student Challenge will award travel grants of $1,500 each to three third- or fourth-year students to attend the 2020 Global Specialty Lens Symposium (GSLS), held Jan. 22-25, 2020, in Las Vegas and present a scientific poster on a topic related to contact lenses. Last year, more than 90 optometry students submitted contact lens related abstracts focused on study projects or student-based case histories.

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“Every year we have an incredible response from students who amaze us with their outstanding submissions and we certainly expect the same for this year’s challenge,” said Andy Jackson, director of specialty contact lenses for ABB Optical Group. “The passion, dedication and commitment to their chosen profession are evident in each student’s submission, and we look forward to seeing what the 2019 challenge brings.”

Optometry Student Challenge Program Rules

Third and fourth-year students who are interested in participating must register by August 9, 2019. Registered students must then submit an abstract on their proposed poster topic by October 11, 2019.

Abstracts must focus on study projects or student-based case histories related to contact lenses. Topics can include, but are not limited to, contact lens applications for presbyopia, keratoconus, corneal topography, post penetrating keratoplasty or related irregular corneal surface, myopia control, lens care/solutions, and orthokeratology.

Abstracts will be judged in two categories: case study report and research. Five finalists will be selected and notified by Oct. 25, 2019.

The finalists will then be required to convert their abstracts into scientific posters for further judging. The posters must be submitted in digital, PDF format to ABB Optical Group no later than November 15, 2019.

Results of this competition will be communicated with the winners and runners-up by November 27, 2019.

The lead authors of the top three posters will be awarded travel grants of $1,500 each to attend the symposium and present their posters. Additionally, two runner-ups will receive honorable mention prizes of $250 each.

“The optical industry of tomorrow is in the hands of the bright, intelligent optometry students of today,” said Paragon Vision Sciences President Rich Jeffries. “We’re proud to once again partner with ABB Optical Group to bring the Optometry Student Challenge as a way to encourage and support the next generation of optometrists.”

For more information on the Optometry Student Challenge, including full contest rules and guidelines, visit ABBOptical.com/OptometryStudentChallenge.

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