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Charmant USA Names Sales Director

He has over 30 years of optical industry experience.




Charmant USA Names Sales Director

Bill Hurst

(PRESS RELEASE) MORRIS PLAINS, NJ – Charmant, known for producing  has announced the hire of William Hurst as national sales director.

Hurst comes to Charmant USA with over 30 years of optical industry experience. Hurst began his career as a sales consultant in 1989 with Viva and was promoted to regional manager in 1995. After his many years at Viva, Hurst went on to work in various sales roles including district and regional manager for companies such as Signature, Mondottica and Luxottica. Based on his last five years as regional manager for Marcolin, Hurst is poised and ready to tackle the challenges of his new role of sales director at Charmant USA.

“I’m excited to join such a great company with this amazing sales team,” states Hurst. “I look forward to learning from Jean Simone, one of the most influential women in the optical industry, and to implement the knowledge that I have collected from my years as a sales consultant and manager. I look forward to moving Charmant into the new decade with an invigorated approach and determination to strive for greatness every day.”

Hurst credits his strengths to be communications and motivation. Charmant is primed for even greater levels of success under Hurst’s guidance.

“We are excited to welcome Bill to the Charmant ranks,” explains Vice President Jean Simone. “He comes to us with fresh ideas and new approaches; and we look forward to expanding our sales techniques with his input. This is an exciting time for Charmant!”


“Bill is a highly experienced sales executive with a proven track record,” states President and CEO Masakiyo Honjo. “He will continue to drive the company forward by working closely with our sales team.”


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for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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