Press Releases Cherry Optical Lab Unveils New Branding It has a new logo, tagline and DBA name, along with a new website. Published 4 years ago on November 13, 2019 By INVISION Staff Share Tweet (PRESS RELEASE) GREEN BAY, WI — Cherry Optical Lab (COL), a family-owned independent wholesale optical laboratory, is unveiling its new identity. As part of this fresh perspective, you’ll notice an updated logo, tagline, and doing-business-as name. All of these items are neatly wrapped into the company’s new website, www.cherryopticallab.com, and will continue to pop up on social media and collateral. Designed by a small team of experts, including two of the company’s own, the visual rebranding and work on a new website began in February. Work on the site wrapped up in July, and you’ll start to see a gradual transition on upcoming materials. “Our goal with the redesign was to ensure we were appealing to the appropriate target audience and make pertinent information more attainable,” said Adam Cherry, owner and president of Cherry Optical Lab. “However, as an extension of the update, we spent time evaluating what the overhaul meant to us and how the rebranding may affect our team and customers. To us, it’s all about focusing on making the world’s best lenses and creating happy people; you’ll see what we mean when you take a look at the new website. To our customers, we’re always interested in what you have to say about our brand and our work; your feedback is invaluable.” COL plans to phase out the old collateral and usher in the new as it’s needed. “I’m pleased to share that the results of our rebranding were more than we anticipated,” Cherry said. “We started by building a customer experience map, evaluated customer personas, and the scenarios they encounter as well as our goals and expectations. In doing so, we gained vital insights, and we’re excited to share some of our newly recognized opportunities with our ECP’s.” Advertisement Related Topics:Cherry Optical click to Comment(Comment) Up Next EnChroma Glasses Enable Color Blind Visitors to Experience Nelson-Atkins Museum of Art in Vibrant Color Don't Miss SUNY Optometry Recognizes Partnership with Veterans Affairs Hospitals and Health Centers SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. 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