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Cherry Optical Lab Unveils New Branding

It has a new logo, tagline and DBA name, along with a new website.




Cherry Optical Lab Unveils New Branding

(PRESS RELEASE) GREEN BAY, WI — Cherry Optical Lab (COL), a family-owned independent wholesale optical laboratory, is unveiling its new identity. As part of this fresh perspective, you’ll notice an updated logo, tagline, and doing-business-as name. All of these items are neatly wrapped into the company’s new website,, and will continue to pop up on social media and collateral. Designed by a small team of experts, including two of the company’s own, the visual rebranding and work on a new website began in February. Work on the site wrapped up in July, and you’ll start to see a gradual transition on upcoming materials.

“Our goal with the redesign was to ensure we were appealing to the appropriate target audience and make pertinent information more attainable,” said Adam Cherry, owner and president of Cherry Optical Lab.

“However, as an extension of the update, we spent time evaluating what the overhaul meant to us and how the rebranding may affect our team and customers. To us, it’s all about focusing on making the world’s best lenses and creating happy people; you’ll see what we mean when you take a look at the new website. To our customers, we’re always interested in what you have to say about our brand and our work; your feedback is invaluable.”

COL plans to phase out the old collateral and usher in the new as it’s needed.

“I’m pleased to share that the results of our rebranding were more than we anticipated,” Cherry said. “We started by building a customer experience map, evaluated customer personas, and the scenarios they encounter as well as our goals and expectations. In doing so, we gained vital insights, and we’re excited to share some of our newly recognized opportunities with our ECP’s.”




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