Connect with us

Press Releases

Costa to Roll Out First Rimless Rx Styles at Vision Expo West




Costa to Roll Out First Rimless Rx Styles at Vision Expo West

(Press Release)
Costa is launching its new line of rimless sunglass styles available in customized Rx sun lenses.

At Vision Expo West in Las Vegas September 17–19, Costa will introduce each of the five new rimless offerings, allowing eye care practitioners and media to see firsthand the new styles, and learn more about Costa’s growing Rx program.

Costa’s new rimless Rx styles include: Austin, Ballast, Cayan, Destin and Galveston. An array of lens colors is available, such as gray, copper, sunrise, blue mirror, green mirror and silver mirror.

Each of the rimless Rx styles will be available in Costa’s patented 580P color enhancing lens technology, in either Trivex or new polycarbonate material, and feature Costa’s C-WALL oleophobic molecular bond, and backside anti-reflective UV protection.

Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness.


The brand has also evolved its Rx offerings to include a polycarbonate option in its 580P lens technology, and now includes backside anti-reflective coating and C-WALL on all Costa 580P Rx and 400 Rx lenses.

“We continue to invest heavily in our Rx program, providing a growing range of prescription sun lens options with the clearest 580 color enhancing lens technology available in the market,” said Chas MacDonald, president of Costa. “We customize every Rx order in our state-of-the-art in-house optical lab in our Daytona Beach headquarters, and have an incredible quality control process to ensure our customers receive the best in premium performance sunglass technology.”

Costa’s Director of Rx Sales, Renato Cappuccitti, will also host an hour-long seminar on Fri., Sept. 18, from 4 – 5 p.m. PST in the Medical & Science Theatre at Vision Expo West for all trade show attendees. The seminar, entitled “Sunglasses and the Science of Light,” will focus on how invisible and visible light waves are managed through sun lenses to enhance a patient’s vision.

Costa Rx representatives will be on hand at Vision Expo West in booth 16106 to answer questions about the Rx program expansion and how ECPs can benefit from the technology advancements.

For more information on Costa’s Rx offerings, call 1-800-447-3700, or visit




The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular