Connect with us

Headlines

Crap Moving Upmarket as Skater- Kid Audience Starts to Grow Up

mm

Published

on

Even surfers now have jobs.

Named by the company’s founders, a pair of self-described “punk-assed kids” from LaJolla, Crap Eyewear was launched as a line of $60 throw-aways with style. “You can break them and take them to the beach and party in them and lose them,” says creative director Peter Nussbaum, one of the aforementioned punk-assed kids. “If people steal them, it doesn’t matter.” Like Nussbaum, who is now 28, Crap’s target-audience of the skateboarders and surfers is growing up. This month Crap, which has hired a new marketing director, debuts a sleeker and more expensive deluxe line. “As our customers get a little older and have jobs,” says Nussbaum, “they can’t walk into work looking like complete crazy people.”

Read more and see images at LA Magazine |

Transworld Business

Advertisement

Advertisement

SPONSORED VIDEO

SPONSORED BY TOPCON HEALTHCARE

With Topcon RDx® Now You Can

Introducing Topcon RDx®, a comprehensive eye health exam platform that incorporates automated and remote capabilities for your diagnostic instruments. Grow your practice beyond your physical location and deliver quality eye exams from virtually anywhere.

Promoted Headlines

Most Popular