Headlines

Contact Lens Pricing Controversy Catches the Attention of the NYT

Published

9 years ago

March 30, 2015

Optometrists said to be reacting “with delight” to minimum-price trend.

Prompted by Costco’s new lawsuit against Johnson & Johnson over the company’s mandatory minimum sale price for contact lenses, the New York Times takes a look at the controversy surrounding the pricing policy, which has by now been adopted by Alcon, Bausch & Lomb and Cooper Vision as well. The Times portrays the optometric community as reacting “with delight” to the move among major lens manufacturers, as it eliminates the possibility of steep discounting by e-commerce merchants and others. “Gary Gerber, an industry consultant who hosts the industry podcast –‘The Power Hour,’ said in an episode last fall that the policies were “the coolest thing to happen in contact lenses in the last 20 years.” He added, “It allows the doctors to compete and be profitable.”

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width³ according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion⁴ and seamless transitions from near to far.

For more information, visit here.