Connect with us

Headlines

Contact Lens Pricing Controversy Catches the Attention of the NYT

mm

Published

on

Optometrists said to be reacting “with delight” to minimum-price trend.

Prompted by Costco’s new lawsuit against Johnson & Johnson over the company’s mandatory minimum sale price for contact lenses, the New York Times takes a look at the controversy surrounding the pricing policy, which has by now been adopted by Alcon, Bausch & Lomb and Cooper Vision as well. The Times portrays the optometric community as reacting “with delight” to the move among major lens manufacturers, as it eliminates the possibility of steep discounting by e-commerce merchants and others. “Gary Gerber, an industry consultant who hosts the industry podcast –‘The Power Hour,’ said in an episode last fall that the policies were “the coolest thing to happen in contact lenses in the last 20 years.” He added, “It allows the doctors to compete and be profitable.”

Read more and see images at The New York Times

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Most Popular