Maui Jim, Kate Spade and Rudy Project suns sold well. Chris Cordes, Fischer Laser Eye Center, Marshall, MN
The Spinhawk honors Rudy Project’s heritage. Here, in Coral Gold with Laser Blue lenses. MSRP: $174.99
Hot Brands
Top-selling vision brands in January*
Eyeglasses
Ray-Ban (16), Kate Spade (7), Oakley (5), Coach (4), MODO (4), Nike (4), Barton Perreira (3), Lindberg (3), Michael Kors (3), Prodesign (3), Scott Harris (3), Vera Bradley (3), Article One (2), Etnia Barcelona (2), Guess (2), gx (2), Jimmy Choo (2), Koali (2), LAMB (2), Liz Claiborne (2), Modern (2), OGI (2), SALT. (2), Silhouette (2), STATE (2), Tom Ford (2), Vera Wang (2)
Sunglasses
Ray-Ban (25), Maui Jim (15), Oakley (10), Costa (4), MODO (4), Coach (3), INVU (3), Kate Spade (3), Prada (2), Randolph Engineering (2), SALT. (2), Vera Bradley (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in January. Join at invisionmag.com/brainsquad
- Scott Harris 313. It’s not outrageous, but comes in interesting colors and has nice details female patients like. Angie Patteson, OD, Sunset Eye Care, Johnson City, TN
- Article One, all styles. Clean aesthetic and pay-it-forward marketing is well-received by clients. Martha Downing, Advanced Ophthalmology Associates, Clawson, MI
- Nike, that’s just what the boys are picking up. Paul Londraville, In Focus Eyewear, Greensboro, NC
- We sold a lot of Morel’s product, SALT and Badgely Mischka, which we just put in. Aaron Baker, McKinney Eyeworks, McKinney, TX
- Swiss Flex, customers love all the options. Julie Uram, Optical Oasis, Jupiter, FL
- la Eyeworks, sassy, funky and cool! Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
- MODO! We just put it in. Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
- Closeouts of all sorts, Koali, Vera Wang, etc. i-dealoptics Casino and Reflections. Kristy Smith, Eyeglass Wearhouse, Reynoldsburg, OH
- WOOW, bright colors, wonderful quality and a bit different. Brenda Smoke, OD, Smoke Vision Care, Buchanan, MI
- Ted Baker and Derapage. Unique finishes and the frame styles are very wearable. Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
- The AG5016 by Capri Optics. We sold black and gun multiple times and one purple. Patients love the glitter effect. Julia Emery, OD, Distinct Vision, Round Rock, TX
- The Kasperek brand because it’s insurance-friendly. Teresa Davis, Dr. Bell’s Family Eyecare, Poplar Bluff, MO
- Ziggy and Roger because of their unique designs, shapes, and colors. Pamela Miller, Salem Optical, Winston-Salem, NC
- Zenka. Women love the ability to change their look so easily and its affordable. Clips change shape, color and style of their frame. Mary Nyitray, Optical Arts, Toledo, OH
- SPINE by REM continues to be a hot seller. Alissa McKinstry, Lambaria Eye and Optical, Davison, MI
- Xavier Garcia had so many new colors and designs. It’s hard not to fall in love with it! Katie McElvaine, OD, Springfield Family Vision, Springfield, MO
- Duck City. Fit the look people were looking for. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
- JOhn Lennon, our customers seem to like the vintage round look. David Saxton, Kern Optical, Gulfport, MS
- The Etnia Barcelona Wells in black coral and anything OVVO that wasn’t nailed down. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
- Lilly Pulitzer. The colors are great for any season, and for fitting for our petite women that need progressive lenses. Jade Kowalick, Rophie Eye Care, Dunedin, FL
- Dolabany, John Varvatos and Guess. Gerald Koss, OD, Vision Source Partners, Fernandina Beach, FL
- DITA because they are so cool. Steve Nelson, Eye Candy Optical, Westlake, OH
Eyes of Faith and Modern. We promoted both on our Facebook and billboard. Billy Isgett, Eyecare of Florence, Florence, SC
The best-selling Modern Art A375 from Modern Optical is an acetate showstopper in an abstract color palette. MSRP: $180
This article originally appeared in the March 2017 edition of INVISION.
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