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Essilor of America Announces AVA

This integrated solution will offer digital accuracy both in exam and prescription within 1/100th of diopter.

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(PRESS RELEASE) NEW YORK – Essilor of America announced today the launch of AVA (Advanced Vision Accuracy), an integrated solution for eye care professionals enabled by the introduction of the new phoropter, the Vision-R 800 by Essilor Instruments. For the first time, this integrated offer will include breakthrough refraction technology, innovative user-friendly intelligence and premium advanced lenses which will give eye care professionals the ability to demonstrate and deliver the best vision possible for patients.

“At Essilor we are committed to giving eye care professionals an opportunity to differentiate themselves and their practices with our cutting-edge technology and revolutionary patient care solutions,” says Rick Gadd, president of Essilor of America.

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“The AVA solution integrates the new advanced phoropter and our best digital lens designs, to equip eye care professionals with the complete package, making the refraction more efficient, the prescription more precise, and the overall experience better for the patient.”

The new phoropter, the Vision-R 800, introduced by Essilor Instruments, represents a major advancement in refraction techniques, which have remained unchanged for nearly a century. This new advanced phoropter introduces a whole new standard of accuracy while maintaining an efficient and consistent refraction.

“The Vision- R 800 phoropter is a perfect example of what Essilor does best: innovating to improve lives by improving sight,” says Samy Lauriette, senior vice president, Essilor Instruments Americas.

A More Precise Refraction

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The Vision-R 800’s patented optical module allows for instant focus and exact refraction. It offers a refractive power of 0.01D steps and instantaneous changes of sphere, cylinder and axis at the same time for unparalleled accuracy. The precise Rx will be delivered through our best digital lens designs – Varilux® and Eyezen+, which will be available to be ordered to 0.01D in the second quarter of this year. The result is patients get the full potential of their vision.

A Fully Reliable Prescription

With the Vision-R 800, the refraction experience is transformed – for both the patient and the practitioner. The practitioner reaches the final refraction more quickly than with traditional methods thanks to the continuous and simultaneous changes of sphere power, cylinder axis and cylinder power. Also, the module’s “Smart Tests” algorithm assists the specialist in conducting the refraction procedure, making it both fast and easy, allowing the practitioner to focus on having a dialogue with the patient.

A More Comfortable Experience for the Patient

The Vision-R 800 uses a revolutionary new liquid lens and a new refractive process that makes the experience more comfortable for the patient and less tedious for the doctor. The phoropter’s smooth power changes and wider field of vision allow for a shorter procedure with less fatigue for the patient and doctor. At the end of the test, the Vision-R 800 phoropter offers patients the experience of comparing refractions in simulated real life conditions.

“The ultra-precise Rx can be demonstrated as never before to the patient with a fascinating simulation-based experience. This should especially appeal to younger patients,” says Lauriette. “The result is a patient who leaves the exam room with full confidence. And by clearly seeing the improvement they are more likely to purchase new eyewear.”

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“We’re the only company that can guarantee digital accuracy in both exams and prescriptions – with the world’s most advanced lenses in our Varilux and Eyezen+ designs that can be ordered to the 1/100th of diopter in prescription,” says Sherianne James, senior vice president and chief marketing officer at Essilor of America. ”With this solution, eye care practitioners can deliver their patient’s best vision and equip them with an immediate demonstration of the power of precise lenses and the best visual acuity.”

Availability

The AVA Integrated Solution is available to practitioners at Vision Expo East, with delivery starting eight weeks after ordering and subject to scheduling. The commercial launch is slated for July 2019.

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Academy 2019 Orlando and 3rd World Congress of Optometry Education Program Announced

This joint meeting will bring global optometry together to offer a wide array of clinically relevant CE courses and cutting-edge research in the clinical and vision sciences.

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(PRESS RELEASE)ORLANDO and ST. LOUIS – The World Council of Optometry and the American Academy of Optometry have partnered to present an impressive education program taking place at Academy 2019 Orlando and the 3rd World Congress of Optometry, October 23-27, 2019. This joint meeting will bring global optometry together to offer a wide array of clinically relevant CE courses and cutting-edge research in the clinical and vision sciences. Attendees from around the globe can choose from over 450 hours of lectures and workshops, Section and Special Interest Group (SIG) symposia, hundreds of scientific papers and posters, an expansive exhibit hall, and several memorable social events featuring international optometry.

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This year’s Plenary Session from 10 AM – 12 Noon on Wednesday, October 23 is titled, “Today’s Research, Tomorrow’s Practice: WHO World Report on Vision, Opportunities for Optometry to Make an Impact,” and will discuss the World Report on Vision on the distribution of eye disease and blindness across the globe and the disease burden these eye conditions pose on nations and regions. Additionally, the human resource requirements of eyecare providers needed to address this public health crisis will be covered. Optometric representatives, specifically the session speakers, played an instrumental role in developing the report. They will discuss the findings and their implications for optometry internationally and for North America respectively. The keynote speaker from WHO will give attendees an overview of the organization’s efforts to tackle the extensive disease and blindness burdens on society throughout the world and where optometry fits into this effort. Speakers include Kovin Naidoo, OD, PhD, FAAO, Sandra Block, OD, MPH, FAAO, and a speaker from the World Health Organization.

The Monroe J. Hirsch Research Symposium is titled, “Gene Therapy for Ocular and Neurologic Disorders.” Contemporary issues in gene therapy will be discussed including Leber’s Congenital Amaurosis, animal models of glaucoma, and Leber’s Hereditary Optic Neuropathy. Speakers will include Stephen Russell, MD, Abbott Clark, PhD, and Byron Lam, MD.

Ezell Fellows Present is a symposium where three investigators at different stages of their careers, who were supported early on through the Foundation’s Ezell Fellowships, present their research. This year marks the 10th anniversary of the symposium and is titled, “Public Health / Epidemiology Potpourri.” Included in this session will be discussions on anterior segment infectious eye disease and US national health datasets used to assess vision impairment. Speakers will be Nicole Carnt, BOptom, PhD, FAAO, Charlotte Joslin, OD, PhD, FAAO, and Dean VanNasdale, OD, PhD, FAAO.

The World Council of Optometry President’s Forum is titled, “Optometry’s Role in Addressing the Changing Face of Technology, Public Health and Clinical care.” This invitation-only event provides a platform wherein the highest level of decision makers and key partners of our profession come together to discuss the current development of optometry and the desired impact that it envisages in the broader health agenda across the world.

The Global Summit on Optometric Education, co-sponsored by the World Council of Optometry, American Academy of Optometry, and the Association of Schools and Colleges of Optometry, will provide educators from optometric educational programs from around the globe the opportunity to share education philosophies/teaching methods and to discuss challenges facing institutions.

The meeting will take place at the Orange County Convention Center in Orlando, Florida. Registration and housing open on May 6, 2019. For more information, visit www.aaopt.org/2019 or www.worldcongressofoptometry.org.

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APS Members Brief Congressional Offices on Concerns Regarding Robocalls & Substitution of Contact Lenses

They visited nearly a dozen congressional offices.

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(PRESS RELEASE) WASHINGTON – Members of the Health Care Alliance for Patient Safety (APS) visited nearly a dozen congressional offices. During these meetings, APS advocates briefed Members of Congress and their staffs on problems that vision care patients face including online sellers’ problematic use of robocalls and the medical dangers and safety threats posed by the substitution of lenses that have not been prescribed to a patient.

The 2004 Fairness to Contact Lens Consumers Act requires that all third-party sellers must verify prescriptions with an eye doctor and fill the prescription as written. However, the Federal Trade Commission’s (FTC) Contact Lens Rule allows verification to be done via robocalls. Oftentimes, information relayed in these robocalls is garbled or do not align with a patient’s chart—making it difficult, or even impossible, to correctly identify the patient and proper prescription.

More than 45 million Americans rely on contact lenses – U.S. Food and Drug Administration Class II and Class III regulated medical devices – for safe and effective vision correction. Contact lenses are more complex than they appear, having differing shapes, strengths, and water contents. There are no generics. Substitution of lenses not as prescribed by the patient’s doctor can lead to serious health complications, including infections and other sight-threatening conditions, such as corneal edema, ulcers, and neovascularization.

Dr. Deanna Alexander, chairwoman of the Health Care Alliance for Patient Safety, said, “Access to contact lenses should be fair and safe for patients while preserving the doctor-patient relationship, just as Congress intended. The Health Care Alliance for Patient Safety is committed to working with lawmakers and regulators to address the FTC Contact Lens Rule verification loophole that puts patients’ eye health and safety at risk.”

The Health Care Alliance for Patient Safety has made it a priority to close loopholes within the existing verification process and prevent the dangerous sale of counterfeit lenses and the substitution of lenses to reduce the risk of preventable vision loss.

The Alliance was founded in 2018 to advocate for patient safety and to protect and defend the doctor-patient relationship – the essential foundation of personalized health care decision making. For more information, please visit www.PatientSafetyToday.com.

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Marchon and ABG Announce License Renewals for Nautica and Nine West Eyewear

They ‘provide fashion eyewear to both men and women with a recognizable and modern approach.’

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(PRESS RELEASE) NEW YORK – Marchon Eyewear Inc. and Authentic Brands Group, owner of a global portfolio of lifestyle entertainment brands, announced the long-term renewals of the existing global eyewear licensing agreements for the Nautica and Nine West brands, respectively.

The alliance between the two companies is for the exclusive worldwide design, development, production and distribution of optical eyewear and sunglasses for Nautica, and optical eyewear and prescription sunglasses for Nine West.

“Given their leadership in the eyewear space, we are pleased to continue our partnership with Marchon on the expansion of Nautica and Nine West eyewear. Both of these brands coupled with Marchon’s expertise provide fashion eyewear to both men and women with a recognizable and modern approach,” said Jarrod Weber, group president of Lifestyle at ABG.

“Nautica and Nine West are both iconic American brands that hold an important place in consumers’ hearts and minds. Both have been long term brands for Marchon and will continue to represent a core portion of our Lifestyle portfolio,” said Nicola Zotta, CEO and president of Marchon Eyewear. “We appreciate that ABG has provided a clear vision and thoughtful direction for each brand and we are honored to renew our partnership so as to strategically grow these brands within the eyewear category.”

Retail distribution for both brands is strong, with Nautica eyewear collections sold worldwide in optical retailers, department and specialty stores, as well as through travel retail, nautica.com and other key online accounts. Nine West eyewear is sold around the world in upscale optical chains and specialty retailers, and is also available via individual eyecare professionals.

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