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Essilor of America Announces AVA

This integrated solution will offer digital accuracy both in exam and prescription within 1/100th of diopter.

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(PRESS RELEASE) NEW YORK – Essilor of America announced today the launch of AVA (Advanced Vision Accuracy), an integrated solution for eye care professionals enabled by the introduction of the new phoropter, the Vision-R 800 by Essilor Instruments. For the first time, this integrated offer will include breakthrough refraction technology, innovative user-friendly intelligence and premium advanced lenses which will give eye care professionals the ability to demonstrate and deliver the best vision possible for patients.

“At Essilor we are committed to giving eye care professionals an opportunity to differentiate themselves and their practices with our cutting-edge technology and revolutionary patient care solutions,” says Rick Gadd, president of Essilor of America.

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“The AVA solution integrates the new advanced phoropter and our best digital lens designs, to equip eye care professionals with the complete package, making the refraction more efficient, the prescription more precise, and the overall experience better for the patient.”

The new phoropter, the Vision-R 800, introduced by Essilor Instruments, represents a major advancement in refraction techniques, which have remained unchanged for nearly a century. This new advanced phoropter introduces a whole new standard of accuracy while maintaining an efficient and consistent refraction.

“The Vision- R 800 phoropter is a perfect example of what Essilor does best: innovating to improve lives by improving sight,” says Samy Lauriette, senior vice president, Essilor Instruments Americas.

A More Precise Refraction

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The Vision-R 800’s patented optical module allows for instant focus and exact refraction. It offers a refractive power of 0.01D steps and instantaneous changes of sphere, cylinder and axis at the same time for unparalleled accuracy. The precise Rx will be delivered through our best digital lens designs – Varilux® and Eyezen+, which will be available to be ordered to 0.01D in the second quarter of this year. The result is patients get the full potential of their vision.

A Fully Reliable Prescription

With the Vision-R 800, the refraction experience is transformed – for both the patient and the practitioner. The practitioner reaches the final refraction more quickly than with traditional methods thanks to the continuous and simultaneous changes of sphere power, cylinder axis and cylinder power. Also, the module’s “Smart Tests” algorithm assists the specialist in conducting the refraction procedure, making it both fast and easy, allowing the practitioner to focus on having a dialogue with the patient.

A More Comfortable Experience for the Patient

The Vision-R 800 uses a revolutionary new liquid lens and a new refractive process that makes the experience more comfortable for the patient and less tedious for the doctor. The phoropter’s smooth power changes and wider field of vision allow for a shorter procedure with less fatigue for the patient and doctor. At the end of the test, the Vision-R 800 phoropter offers patients the experience of comparing refractions in simulated real life conditions.

“The ultra-precise Rx can be demonstrated as never before to the patient with a fascinating simulation-based experience. This should especially appeal to younger patients,” says Lauriette. “The result is a patient who leaves the exam room with full confidence. And by clearly seeing the improvement they are more likely to purchase new eyewear.”

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“We’re the only company that can guarantee digital accuracy in both exams and prescriptions – with the world’s most advanced lenses in our Varilux and Eyezen+ designs that can be ordered to the 1/100th of diopter in prescription,” says Sherianne James, senior vice president and chief marketing officer at Essilor of America. ”With this solution, eye care practitioners can deliver their patient’s best vision and equip them with an immediate demonstration of the power of precise lenses and the best visual acuity.”

Availability

The AVA Integrated Solution is available to practitioners at Vision Expo East, with delivery starting eight weeks after ordering and subject to scheduling. The commercial launch is slated for July 2019.

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SPONSORED BY REICHERT

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Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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