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Eyenavision Unveils New Subscription Box Program to Benefit the Independent ECP

The industry has grown by 400% since 2014.

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(PRESS RELEASE) PITTSBURGH, PA – Eyenavision, Inc., a wholesale optical company known for the Chemistrie Clip, Readymade ChemTech Computer Readers, optical frames, and lab work, has launched a new and innovative frame subscription box program to directly increase profits for independent ECPs. Since 2014, the subscription box industry has grown 400%. While most subscription boxes are sold directly to consumers for personal enjoyment and usage, the Chemistrie Frame Subscription Box will only be available to eye care professionals.

Each monthly frame subscription box will include three proven, best-selling frames for a discounted, flat rate. Additionally, each month’s box will include 1-3 mystery surprises for the staff of each location. These surprises are all eyewear-themed and custom designed by Eyenavision’s in-house design team.

“Eyenavision has one of the best frame collections in the industry and is proven to help increase profit margins for the independent ECP. This program allows the ECP to dip into our frame collection without risk and without a major investment.” states David Eichelberger, vice president of sales at Eyenavision.

Caitlin Northup, director of products and marketing at Eyenavision adds, “This product can simplify the buying experience for our independent optical customers. Through this exciting program, we are providing a fun and innovative way to refresh your frame board without hassle.

We are confident that the frames we are providing each month will quickly become customer favorites at your practice and help increase frame sales.”

The first box is ready to ship on January 15th, 2019. Boxes are shipped monthly for a flat, discounted rate which includes free shipping. The program is only open to Independent ECPs in the United States at this time. To sign up, please contact Eyenavision at info@eyenavision.com or 888-321-3939.

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MODO Americas Names CEO

It’s effective September 1st.

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Rebecca Giefer

(PRESS RELEASE) Following a 15-year tenure at MODO, Rebecca Giefer has been appointed as CEO of MODO Americas, effective September 1st. Rebecca, a native of Mahtomedi, Minnesota, moved to New York City to attend New York University where she also played on the Varsity Soccer Team. As an avid runner, she has participated in at least 30 marathons, including two famed 150k Sultan Marathons in the desert of Morocco. Rebecca started at MODO in 2004 as a Customer Service

Representative and quickly rose through the ranks, achieving the position of COO five years ago.

Over the past 5 years, Rebecca has overseen significant growth for the company across various sales channels. Last year, Rebecca was awarded equity in MODO as a reward for her incredible work ethic and contributions to MODO’s outstanding results and achievements.

Within the industry, Rebecca has also spread her influence, speaking on various panels and participating in different groups within the Vision Council, on which she is a current board member.

“I am very proud today with this announcement of Rebecca being made CEO of MODO Americas. Many years ago, I jokingly told Rebecca that I should watch my chair, and sure enough she did it!! Naming Rebecca CEO of MODO Americas was for me a very natural decision. I personally have never met a person that is so committed and has such an incredible work ethic. Together with Giovanni Lo Faro, CEO of MODO International and Tara Montanari, Director of M Factory, we form a formidable team that is so well-aligned to create the opportunities of our constant growth. I will assume the newly created position of Global CEO of our Group that consists of several companies,” says Alessandro Lanaro, MODO’s founder and main shareholder.

“On behalf of the entire Global MODO Family I want to congratulate Rebecca in reaching this prestigious and challenging position.”

Rebecca comments: “I’m thankful for Alessandro’s vision and leadership and I’m thankful to have such an amazing team in New York and throughout the Americas. This step in my career at MODO is a very special one and I hope that my story will be an inspiration to members of the team. Last but not least, I’m thankful for the customers that have been on this journey with us. Being an independent eyewear company in the US requires us to constantly reorient ourselves to the ever-changing landscape of the industry.”

Rebecca currently lives in the vibrant borough of Brooklyn with her husband David and 3-year-old son Owen.

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Press Releases

Texas State Optical Elects New Board Leadership

It’s effective since July 1, 2019.

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(PRESS RELEASE) HOUSTON,TX — The doctors of Texas State Optical announce the election of its board of directors and board officers, effective July 1, 2019. The following TSO board members will serve as the organization’s reappointed officers: Dr. Phong Pham of Houston, Texas; Dr. Leigha Nielsen of New Braunfels, Texas; Dr. Stephen Stanfield of San Marcos, Texas and non-shareholder Mr. C. Edward Buffington of Rancho Cordova, California. Elected to board of directors chairman position is Dr. Reid Robertson, past committee chairman of the Nomination Committee of Allen, Texas.

“I am honored and excited to serve as the Chair of the Board for Texas State Optical. Our network is like no other in the ophthalmic world. Our former Vision Quest has aptly been renamed the TSO Family Reunion to celebrate our unique organization. We truly are like a family which works together to support one another. Our strength comes from our doctors and our ability to leverage our power as a group to do more than any single optometrist can do. I am continually grateful for the strength that TSO provides for each of us. I hope to fortify our group for the future,” said TSO Chairman of the Board Dr. Reid Robertson.

“TSO Network is pleased to formally announce the inauguration of its new Board of Directors and Officers. We thank these dedicated and talented professionals for contributing their valuable time and expertise on behalf of the Doctors of TSO. Our Board members have been in the TSO Network for under a decade. We are geared to embrace the future changes of the profession with their leadership. We are especially honored to have Mr. Jack Gunion, Dr. Mark Wright, and Mr. C. Edward Buffington continue as non-shareholders on our board,” said John Marvin, president of TSO.

In 2014, the TSO Board decided to dedicate three board positions to professionals in the industry from outside of the group of TSO shareholders. These board positions provide the organization with an outside and more national perspective of the optometry and optical industries.

Each year at the TSO Annual Shareholder Family Reunion Conference, the board elections results are announced. Formerly known as the Vision Quest Conference, Texas State Optical’s annual meeting was renamed to recognize the cultural dynamic that makes Texas State Optical different than all other eye care organizations.

When asked, members of Texas State Optical say they value most the feeling of belonging one big family in the TSO Network. They value the camaraderie with other eye doctors and observe their staff has a sense of belonging to something more substantial than just a practice.

For the first time in a decade, the conference reconvened in Texas at the Lost Pines Resort in Lost Pines, Texas. The Family Reunion Conference welcomed 81% of the TSO Network’s shareholders to the conference, alongside over 400 staff and vendors.

“This year’s conference reflected what truly makes Texas State Optical a different and special organization. TSO is a family, and that family is not only a family of optometrists and their families. It includes staff members and their families. It also includes our vendor partners and their families. It just made sense to rebrand our annual meeting the Texas State Optical Family Reunion,” said John D. Marvin, president, and CEO.

TSO’s Board of Directors and Officers will continue to oversee the long-term strategic plan for TSO, enabling the Doctors of TSO to advance their mission, vision and strategic objectives to become Texan’s first choice in eye care.

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Press Releases

eyeOs Announces New Website Launch

New website goes beyond showcasing product.

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(PRESS RELEASE) SOUTHBOROUGH, MA — eyeOs Eyewear, the producer of eyeOs Premium Readers, announced the launch of its new website eyeosreaders.com.

“The importance of a website cannot be overstated in our web-connected culture. At eyeOs we recognize that we have a responsibility to be in sync with the needs of the connected consumer by providing a well-organized, efficient, informative, and aesthetically appealing browsing experience. And, we ensured that the new site strategically drives consumers to the doors of our valued retail partners,” said Sam Kotob, the founder and designer of eyeOs.

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“As a vital connection between eyeOs, our consumers and our valued retailers alike, the new website clearly expresses our culture, brand, and value. Our customers expect convenient and secure and easy-breezy browsing when searching the site for product information, dealer locator, or to shop. Our goal is to provide exceptional customer service and a personalized experience at every touchpoint, and we’re confident that the new site interface will have an immediate and positive impact on consumers and our valued retail partners alike,” Kotob said.

eyeOs credits their success to transparency relative to product quality and claims. The new site gives product details supported by informative content pages for those that want to learn more. Take blue light for example: it is a huge driver in the readers market to help even emmetropic eyes reduce digital eyestrain. When visiting the site, the consumer or ECP can learn why a blue filter helps DES.

eyeOs new website goes beyond showcasing product and the lens and frame technology highlights that make eyeOs the premier in reading eyewear.

eyeOs produces an extensive range of OTC reading eyewear, including BlueBuster blue light filtering lenses, OfficePal, and PcPal progressive readers as well as photochromic and polarized bifocal readers.

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