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Eyewear Designs, L’Amy America Strike Distribution Deal

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(Press Release)
BETHPAGE, NY – Eyewear Designs Ltd. and L’Amy America have announced they are entering into a distribution agreement for New Balance Eyewear.

The agreement calls for L’Amy Group to distribute New Balance Eyewear in Europe, Canada and Mexico as well as select accounts and regional independents in the U.S. The expected preview for the new collections will be Mido 2016 for Europe and Vision Expo East 2016 for USA.

“We could not ask for a better fit to distribute our New Balance brand,” says Andrea Gluck, co-president of Eyewear Designs. “The agreement with L’Amy will expand our current distribution to virtually cover all of Europe and the key areas in North America. The L’Amy team will bring an extreme level of expertise to our market penetration for the New Balance brand. We look forward to working with L’Amy Group to make New Balance a key optical brand in these markets.”

“We are delighted to enter into a multi-year agreement with Eyewear Designs,” says Stephen Rappoport, CEO of L’Amy Group. “The New Balance collections in optical for the U.S. and optical/sun in Europe will further enhance and perfectly complement our current brand portfolio. We will be bringing both lifestyle and sport collections to this very strong and highly demanded brand.”

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