Headlines Eyewear Firm to Sell Its US-Made Sunglasses Online Published 4 years ago on May 3, 2017 By INVISION Staff Share Tweet They had been available only through optical stores. State Optical Co., a Chicago-based firm that prides itself on producing its frames in the U.S., has begun selling sunglasses online. The company’s products previously were available only “through a network of high-end opticians around the country,” Fast Company reports. That will still be the case for prescription glasses. In explaining the move, Scott Shapiro, founder of the company, told WWD: “Getting a retailer network who provides a highly personalized customer service experience is and was of utmost priority for us. Especially when it comes to ophthalmic eyewear, we feel the best place to buy frames is from a well-trained and professional optician. We’ve chosen this omni-channel option for our suns so that we can continue to build our brand digitally, but to be honest we consider it a branding opportunity, not a revenue-generator.” The sunglasses will sell for $400 and up. Advertisement The company, which began selling at retail a little over a year ago, has about 50 employees. Scott Shapiro, founder of the company, has said that most people who buy the company’s frames have never before owned eyewear produced in the U.S. State Optical’s online sunwear sales were set to begin at the start of May, Fast Company reports. Read more at Fast Company Advertisement Related Topics:State Opticalsunglasses click to Comment(Comment) Up Next More Doctors Targeted in Optometry Data Breach Don't Miss Safilo Board Names New Chairman SPONSORED VIDEO Sponsored by Shamir Customer Focused, Service Oriented, Forward Thinking for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch. You may like 9 Lifestyle Suns Built For Action No Need for I.D. with These 9 Sun Styles Putting Their Logos Front and Center ECPs Share their Best-Selling Collections for March 2021 Promoted Headlines Transform Your Multi-Office Phone System Into a Revenue-Generation Tool WEAVE Remastering an Icon Safilo Safilo Introduces Under Armour’s First-ever Optical Collection Safilo Advertisement Latest Trending Videos Tools and Equipment10 hours ago All the Cool Eye Decor You Need and More Business Boosters for August and September Press Releases10 hours ago Kings Guard Gaming and VSP Global Innovation Center Establish Partnership Press Releases24 hours ago 2021 Dr. Marvin R. Poston Leadership Award Recipients Press Releases1 day ago EyeCare4Kids Reaches Historic Milestone; 400,000 Kids Helped Press Releases1 day ago OneSight Serves 267 Patients in the Bronx Headlines2 weeks ago US House Bill Would Expand Medicare to Include Vision Care Photo Gallery1 week ago ECPs Glam It Up in Their Top Eyewear Picks America's Finest3 weeks ago This Clever Business Model Means Total Control for One Minnesota Optical Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases1 week ago Sun Pharma Launches Third Dry Eye Gets Personal Video Campaign Headlines2 weeks ago Video: 3 Accused of Selling Counterfeit Contact Lenses in Los Angeles Press Releases2 weeks ago Sun Pharma Releases Second Dry Eye Gets Personal Video Campaign Press Releases3 weeks ago Sun Pharma Launches Unbranded ‘Dry Eye Gets Personal’ Video Campaign Sponsored Content1 month ago Transform Your Multi-Office Phone System Into a Revenue-Generation Tool Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Headlines5 days ago Warby Parker Rolls Out ‘Virtual Vision Test’ App Headlines4 days ago Nova Southeastern Names Optometry Dean Mark Hinton1 week ago ECP Excellence is Within Your Grasp If You Keep these 19 Things in Mind Products3 days ago The Internet’s Influence on Eyewear Consumers Has Doubled and More of What You Need to Know for August 4ECPs1 week ago 7 Reasons to Use LinkedIn for Your Independent Eyecare Business Best of the Best1 week ago This OD and Marketing Expert Is Blazing A Trail in ‘Social Audio’ Manager's To-Do1 week ago Back to School and Vision Expo West Planning Collide and More Manager’s To Dos for August and September Columns5 days ago Does Private Practice Development Consulting Make a Difference?