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Editor's Note

If You Could Be Someone Else for a Day, Would You?

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I am a curious person. Always have been. I was one of those kids that asked questions about everything. Turns out it is a good trait to have as a journalist.

I am incredibly curious about other people’s lives and what makes them tick. So, when I asked this month’s Buzz Session question – If you could live one “day in the life” of anyone, who would it be and why? – I was really looking forward to your responses (page 76). Being so interested in other people, I can’t imagine anything cooler than living someone else’s life for a day; seeing the world through their eyes, understanding their concerns and insecurities, and what brings them joy.

And boy, did your answers run the gamut! There was a lot of Donald Trump. I think some chose him earnestly, others ironically, but damn if I could figure out who. I was impressed by those who said Mother Theresa and wanted to know what it’s like to live so selflessly. Many named celebrities, understandably. A few even named their own relatives. What a perfect way to gain an appreciation for your loved ones’ point of view.

What surprised me was how many of you declined to name anyone, stating you were happy with your life. At first I thought it was a lame answer. After a day, you’d be back in your own life. How could you pass up that opportunity? For someone as curious as me it just did not compute. But in editing the piece, I realized that there is something beautiful in being content with who you are … not to mention the potential downside of becoming less satisfied with your own existence when you returned to it. So, kudos to you guys for being happy with exactly who you are!

I still think it would be pretty cool to be Blake Lively for a day though.

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Best wishes for your business, 

dee signature

Dee Carroll
EDITOR-IN-CHIEF

[email protected]

 

Five Great Tips From This Issue You Can Try Today
  1. session with your co-workers. Less stress for everyone is a good thing. (Manager’s To Do, page 22)
  2. Do your patients worry about how blue light might affect their non-glasses wearing loved ones? (Eye Pro Gear, page 38)
  3. Attending VEW? Or not? Doesn’t matter. You should know about these latest products, tools and campaigns. (Special Feature, page 50)
  4. Know what a hot spot is? Know where yours are? (Tip Sheet, page 60)
  5. Novelty contacts aren’t just for the movies. ECPs are finding success, profit and fun selling them safely and legally. (Benchmarks, page 72)

 


This article originally appeared in the September 2018 edition of INVISION.      

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Editor's Note

Small Changes Repeated Over Time Can Change the World

Better yet, they can benefit your business.

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I’M NOT REALLY an all or nothing sort of woman. I am a big fan of incremental improvement, the cumulative effect of making small but better choices over time … the do better today than you did yesterday school of thought. For me, done is better than perfect and waiting for perfect just means nothing ever gets done.

It’s definitely the approach I take toward the environment. I recycle at home. I own reusable straws. I mostly use eco-friendly cleaning products. I choose organic where I can, have reduced my consumption of meat and swapped what I do eat for free-range, grass fed or sustainably farmed whenever possible.

But I’m also “aging gracefully” with all the scientifically engineered help I can get, recently bought a big jug of chlorine bleach to combat the coronavirus, and will never be able to completely give up the cold, sweet chemical deliciousness that is Diet Coke.

The point is, I do what I can and I appreciate businesses that do the same. In our industry we have a growing roster of companies that are making small changes to improve their social good or environmental impact. Like Morel swapping out its old packing material for compostable peanuts and Eastman’s new Acetate Renew material made of biobased and certified recycled content soon to be available from Mazzucchelli. On page 24, we have a whole slew of brands giving back to LGBTQ youth, teachers, animals, and people in need; while Latest Releases (page 26) features a few eco-friendly styles new to the market.

These small steps are important for a long term improvement. Regardless of your political affiliation or where you fall on the issue of climate change, I don’t think anyone is effectively arguing in favor of poisoning the planet.
And it’s not just small changes to save the planet, they can save your business too. We’re living in uncertain times. Exert a little control over the fate of your business by checking out our Big Story — Recession-Proof Your Business — on page 34 for some ideas on how to combat the financial turmoil this global pandemic has thrown us all into. We only wish we had published it sooner.

Small changes repeated over time can change the world… and they can certainly benefit your business.

Best wishes for your business,

Five Smart Tips From This Issue

1. Few things are as feel-good as cute animals in glasses… and yep, there is a week dedicated to that. (Calendar, page 18)
2. After a slowdown in business, get buzz going again with a contest. We tell how to host one. (The Social Eye, page 18)
3. Forget monetary bonuses, give the people what they want: pizza and compliments. (Tip Sheet, page 50)
4. Wondering how to structure (or improve) your new staff onboarding program? Readers shared what they do… with lots more online. (Do You or Don’t You, page 66)
5. Cut the BS and make sure you aren’t just parroting nonsense. (Columns, page 62)

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Editor's Note

Please Stand By While We Experience Technical Difficulties

Glitches are temporary and nothing unplugging for a minute or two can’t fix.

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MANY CAN PROBABLY remember that screen on TVs … “Please stand by, we’re experiencing technical difficulties.” It would usually happen
at the best part of whatever show you were watching. Now, we just get the spinning wheel of death, or a flashing “buffering” as our program reboots. A modern update to a frustrating event.

I wish we had something similar in life when we’re just not functioning the way we want to. For those off days, when we didn’t get enough sleep, or we’re feeling under the weather, or overwhelmed … “Please stand by, Dee is experiencing technical difficulties. She’ll be back as soon as she reboots.”

Drs. Adam Ramsey and Darryl Glover Talk About Fostering Relationships Between Black ECPs and the Industry at Large
INVISION Podcast

Drs. Adam Ramsey and Darryl Glover Talk About Fostering Relationships Between Black ECPs and the Industry at Large

Podcast: Make That Money! How to Improve Sales, Dispensary Performance and Patient Communication
INVISION Podcast

Podcast: Make That Money! How to Improve Sales, Dispensary Performance and Patient Communication

Podcast: Is Eyecare in Canada Really More Like the US Than We Think?
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Podcast: Is Eyecare in Canada Really More Like the US Than We Think?

There’s a quote from Ann Lamott that says “Almost everything will work again if you unplug it for a few minutes, including you.” And isn’t that the truth? While proofing this issue, InDesign, the program we use to lay out the magazine before sending it to the printer, went kaput on me. I have no idea why. One minute it was working, the next I couldn’t do a thing. It took me nearly a day, and several emails to people more familiar with it, to get it up and running again. Not a great feeling when you’re on a deadline.

But that’s the thing, life doesn’t slow down when you’re experiencing technical difficulties, literal or figurative. The best you can hope for are some resources to help you solve the problem. And that’s what we strive to provide in each issue, including this one.

If you’re looking for a short cut to what’s new at VEE, we got you on page 42. Has your business suffered from a bout of bad press? Or worse, no press?? Then visit our DIY PR special feature on page 50 for how to get out the good word. And of course, our Manager’s To-Do (page 22), Columns (page 60) and Tip Sheet (page 56) are crammed full of their usual great advice and creative ideas.

Remember, glitches are temporary — and nothing that unplugging for a minute or two can’t fix.

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Editor's Note

The ‘Year of Vision’ Has 366 Days

So how are you going to make the most of your extra 24 hours?

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DO YOU EVER FEEL like there just isn’t enough time in the day? Or days in the week? Or weeks in the year? … Those are rhetorical questions. I know we all feel that way… on a regular basis.

We all also know a common year has 365 days. But this year, a leap year, the “year of vision” no less, we get 366 days! How cool is that? This year we literally have an extra day to get our sh*t done.

So it’s pretty appropriate that this issue’s Big Story is about doing just that. On page 34, we give you 22 ways to stop thinking and start doing in Act Now! My personal favorite, and one I plan on implementing, is #12: Don’t substitute talk for action. There are always immediate deadlines in publishing and sometimes the larger, long-term projects suffer because of them. But the “No Zero Days” concept is approachable enough that I can apply it immediately and chip away at those big tasks little by little, without letting the more pressing ones suffer.

However, if a whole extra day just doesn’t seem like enough, our Special Feature on page 42 is all about how you can steal a few minutes back out of every day. I am a big proponent of a daily to-do list — which I priority plan for the whole week on Sunday — in a Word doc so I can have the visceral joy of crossing things off (thank you strikethrough!) and the practical ability to move things that don’t get done to later in the week (hello, cut and paste!) It’s really all about finding a system that works for you and if you don’t have one yet, this story should really help.

And hey, if what you really need is to take that bonus day and do abso-freaking-lutely nothing, then do it! Rest is a valid form of self-care and if you’re not at your best, how is your business supposed to be?

So how are you going to make the most of your extra day?

Five Smart Tips From This Issue

1. Want more good news? Then here is the perfect Instagram follow for you. (Eye Spy, page 12)
2. Video is huge… but many are scared of it. We’ve got some easy tips to get you started. (Monthly Project, page 16)
3. Keep your staff happy and healthy. Implement a Wellness Reimbursement Program. (Best of the Best, page 48)
4. Just cause you’re the boss doesn’t mean you’re always right. Let a staff member win once a day. (Tip Sheet, page 50)
5. Think your biz is too small to need an official employee handbook? You’re wrong. Luckily, building a barebones one is easy. (Columns, page 56)

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