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Instagram Follows the Trend Toward Advertiser Links




Social networks becoming catalogs, says company exec.

Instagram, which has proven a potent force for popularizing fashion items, from sunglasses to fine jewelry, has decided to join Facebook, Twitter and Pinterest in providing clickable links to its advertisers’ e-commerce pages. Previously, the photo-sharing social network held out against links, reasoning that user-contributed images should remain the star of the show. But Instagram, which began selling ad space in 2013, has yielded to pressure from advertisers demanding the change – and to the dramatic rise in marketing dollars going into digital. Says an Instagram official: “Retailers are dying for ways to turn visual social networks into catalogues people can buy from, too.”

Read more, see images and video at TechCrunch


Crizal® Sapphire™ HR: Invisible Shield of Protection

Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019.

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