Plus what to look for in a consultant.
This could be your line in the sand.
This article originally appeared in the January 2015 edition of INVISION. Buy a Blackboard One of the best — and most overlooked — low-cost marketing techniques...
This article originally appeared in the Nov-Dec 2014 edition of INVISION. Show Your Vanity (Plate) One easy way to tell the world what you do is...
Encourage instant answers.
Conjure an Angry Elf Want to write convincing ad copy? Jay Conrad Levinson, author of Guerrilla Marketing, suggests you imagine an evil elf sitting on your...
Of course, call 911 immediately. But remain aware that you're in a store filled with valuable merchandise.
The vision was primarily that eyewear is jewelry for eyes or the face. Words to Remember In describing the thought process behind the design of her...
Consider giving him extended leave, with some portion of his pay.
Goodbye, Dirty Bills Nobody really likes old, dirty money. In fact, when researchers at the University of Winnipeg gave students $20 and told them they could...
Keith Ferrazzi, author of Never Eat Alone, probably didn’t send you a Christmas card last year. He concentrates his energies on birthdays. Why? Many businesses send...
Don’t Just Fit, Outfit More and more these days, the eyewear completes the outfit. You should do whatever you can to encourage this attitude, as it...
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