Like have you ever wondered if you could tap a former pro-athlete to appear at your business and your rights when it comes to managing employees...
Including an innovative way to use your employees as mobile billboards and two surefire customer conversation starters that double as market research.
Like also knowing when to not and being better than perfect.
Including protecting yourself from small claims litigiousness and email vs. text marketing.
Like calculating the ROI on a redesign and how to discount correctly.
But still leave time for self-love and optimism! It’s called balance.
Including how to best laugh off disappointments.
Including helping a dysfunctional team find the love.
We share some of the best ideas and advice that appeared in our columns, America’s Finest profiles, daily bulletins and elsewhere over the last 12 months.
Like forcing your focus and reassuring your base.
Including how to handle necessary free increases.
Like there are no bad ideas, just ideas whose time has not yet come.
Like accessing a strip mall location and how to handle a moving sale.
Including avoiding cash flow crunches, sourcing event signage and keeping family members looking for freebies in check.
Procrastinating on a project? Shoot for the minimum.
Like how to renegotiate lease terms and having an event when you feel your store is just too small.
Like maintaining a customer’s sense of urgency and really figuring out your blindspots.
Like getting an employee to stop using terms of endearment and how to suss out whether someone you’ve “clicked” with will really make a good employee.
Including the power of a compliment and the reminder that this is all a test.
Also what to look for when contemplating a mall lease … or any lease really.
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