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INVISION Taps Brett Moore to Lead Sales Growth

Experienced vision-business pro has 20 years experience in print advertising and digital media.




INVISION Taps Brett Moore to Lead Sales Growth

(PRESS RELEASE) MONTCLAIR, NJ — INVISION Magazine announces the appointment of Brett Moore to Director of Sales and Business Development, effective Sept. 1.

Moore has 20 years of experience in print advertising and digital media, 18 of them as owner and vice president of a publishers representative company, working with many Fortune 1000 companies — and publications like Hachette Filipacchi Magazine, Dwell, and the New York Times Special Interest Publications — in several different specialized sectors.

That experience, combined with 11 years with Cleinman Performance Partners overseeing several revenue streams, make him the ideal person to position INVISION, and their clients, for future growth.

“Having the opportunity to merge my past and current careers to help INVISION continue and grow as the premiere eyecare business publication was a prospect I couldn’t resist,” said Moore. “I’m excited to get working with current and future clients to help achieve their business promotional goals.”

“I had the pleasure of working closely with Brett in 2021 on INVISION’s partnership with Cleinman Performance Partners for our EyeInnovate conference,” said Deirdre Carroll, editor-in-chief of INVISION. “I couldn’t imagine a better fit to lead the INVISION brand’s sales and business development efforts into our next phase of growth and expansion.”

Matthijs Braakman, CEO of SmartWork Media and publisher of INVISION, adds, “INVISION is an essential multi-media platform for marketers who need to reach the most productive ECPs in the industry. With Brett’s sales management experience, our marketing partners can be assured that we have the best media talent in the industry directing their investments. And with Brett’s business development leadership, INVISION will drive fresh ideas into the marketplace. We are excited to launch the next chapter of INVISION’s success with Brett as a key member of the team.”



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