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J&J Buys Online Contact Lens Service

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The company provides an annual supply of contact lenses.

(Press Release) JACKSONVILLE, FL – Johnson & Johnson Vision announced that it has acquired Sightbox Inc., an online, membership-based subscription service for contact lens wearers in the U.S.

Financial terms of the deal were not disclosed.

Sightbox services include scheduling a comprehensive annual eye exam and contact lens evaluation for members, as well as providing them with an annual supply of contact lenses. The company’s growth has been primarily fueled by private pay patients who do not have vision insurance, according to a press release.

“Consumer preferences and digital technologies are accelerating a broad shift to e-commerce across many industries,” said Ashley McEvoy, company group chairman, responsible for the Johnson & Johnson Vision Cos. “We are excited about how Sightbox can potentially fuel category growth by meeting consumers where and how they want, and by helping more contact lens wearers connect with eye care professionals through this concierge-type service.”

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Sightbox will operate as a separate business and continue to provide contact lenses from all major manufacturers, according to the release.

Sightbox marks the third acquisition completed this calendar year that expands the offerings of Johnson & Johnson Vision. The first – Abbott Medical Optics, acquired in February – included cataract, refractive and consumer eyecare products. TearScience, acquired in September, added medical device technologies that address meibomian gland disease, the leading cause of dry eye, to the Johnson & Johnson Vision portfolio.

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