(PRESS RELEASE) NEW YORK, NY — L’Amy America announced a long-term strategic partnership with Grosfilley, a distinguished French company with more than 60 years of experience in high-end product development and luxury brand management. This partnership represents a significant milestone for both organizations, extending beyond a traditional licensing or distribution agreement to form a collaborative, long-term commitment focused on shared growth, brand development, and global expansion.
The agreement establishes L’Amy America as the North American distribution partner for Grosfilley eyewear brands, including Lancel and Charriol, while also creating reciprocal opportunities for L’Amy brands and collaboration within the French and European markets.
“Partnering with Grosfilley is a strategic step forward for L’Amy America,” said Stephen Rappoport, President & CEO of L’Amy America. “This agreement allows us to expand our North American luxury portfolio with iconic European brands while also opening the door to reciprocal opportunities in France and beyond. It reflects a long-term commitment by both companies to widen opportunities for all brands involved.”
Under the partnership, L’Amy America will leverage its strong sales organization, distribution infrastructure, and deep understanding of the North American optical market to support the growth of Grosfilley’s luxury brand. At the same time, the collaboration creates a framework for select L’Amy brands and capabilities to access new opportunities in France, reinforcing the bilateral nature of the relationship.
Grosfilley brings decades of expertise in craftsmanship, design integrity, and premium brand stewardship—values closely aligned with L’Amy America’s focus on luxury, fashion, and innovation. Together, the companies aim to adapt refined European design sensibilities to evolving market demands while maintaining authenticity and long-term brand equity.
“This partnership with L’Amy America goes well beyond distribution,” said Thierry Andruetan, General Manager of Grosfilley. “It is a strategic, long-term alliance built on trust, shared values, and complementary strengths. L’Amy America’s expertise in the North American market, combined with their global vision, makes them the ideal partner as we grow our brands internationally and explore reciprocal opportunities in France.”
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The alliance signals an exciting new chapter for both organizations, centered on developing new markets, strengthening brand positioning, and delivering luxury eyewear collections that resonate with retailers and consumers alike. By combining Grosfilley’s heritage in high-end products with L’Amy America’s market adaptability and global ambition, the partnership is designed to create sustainable, long-term growth on both sides of the Atlantic.
