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Loft NYC Presents New Collections

Loft eyewear shows are the premier independent luxury eyewear events held annually in New York City and San Francisco.




(PRESS RELEASE) NEW YORK, NY – The LOFT Eyewear Shows New York event is scheduled from March 14 – 17 at the familiar Hudson Mercantile event space on the corner of 10th and West 36th St in New York City.

LOFT Eyewear Shows have set the standard for independent eyewear events in North America since 2000.

Founder, Richard Mewha, is buoyant and excited for this year’s event, “2024 will be the 24th iteration of LOFT NYC. This curated trade event was initiated to showcase independent design in the eyewear marketplace. Since then our show has evolved into a very special highlight on the international trade event calendar. Once again we look forward to welcoming independent retailers, boutique owners and buyers to our amazing space. We have already announced our intention to stay in New York City in 2025 and our plans are moving forward at a rapid pace. We are expecting our 25th year to be spectacular!”.

LOFT NYC will once again present two floors of independent eyewear designers and this year will feature some new additions to the event including Kuboraum, LA Eyeworks, Silhouette, Eyevan, Yellows Plus, Cazal and Folc Eyewear!

Known for it’s excellent catering and beverages, LOFT will once again be the perfect place to meet industry friends and colleagues while enjoying its relaxed environment. An eyewear escape rather than a traditional trade event, LOFT has always been the place to see the most exciting eyewear designs as well as the unique opportunity to talk to the people behind those designs one on one.

LOFT Marketing Director, Louis Fullagar said “We really love putting this event together each year! Our favorite partners keep returning every year like Bevel, Theo, Mykita, Salt Optics, Anne et Valentin, Blake Kuwahara, Lucas de Staël and Entourage of 7. We’re super excited by the new brands coming in and I’m especially looking forward to tackling a bigger expanded event in 2025. Staying in NYC was imperative for us and we have been stunned by the amount of interest we already have from brands and customers alike. There is a real appetite for the New York based event to continue.”


LOFT NYC is open from 9.00 AM – 6.00 PM Thursday 14th – Saturday 16th and 9.00 AM – 5.00 PM Sunday 17th. Located just one block from the entrance to the Javits Center, it is an easy stroll for trade show adventurers.

Keep an eye out for details of the famous LOFT Independence Party on social media and via the LOFT Eyewear Shows website at






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