Headlines Luxottica Targets Cultural Change in China Published 9 years ago on January 21, 2015 By INVISION Staff Share Tweet How do you sell sunglasses to a culture where hiding your face is not nice? Put Luxottica spokesman Dario Scagliotti together with a tech reporter and most of the talk will be ecommerce and omnichannel and balancing technology with the human element. But Scagliotti took a moment in one recent interview to ponder a unique marketing challenge with which the designer-glasses giant is currently wrestling. “A lot of Asian people wear glasses, but in China’s culture wearing sunglasses specifically means that you are hiding your face, and this is not nice,” he said. “It’s part of their culture not to wear sunglasses. So it is a huge market, as we all know. And we want to find a way to break the ice and sell sunglasses to China.” Read more at Diginomica Related Topics: click to Comment(Comment) Up Next Implants Show Promise for Treatment of Chronic Eye Inflammation Don't Miss Boots Chain Pushes “Blue Light Special” SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. You may like Promoted Headlines On the Edger Maximizing Profit With In-House Finishing Visionix Made in Italy Italian Trade Agency Turn Patients Into Loyal Eyewear Shoppers Optify Advertisement Latest Trending Videos Photo Gallery3 hours ago Arnette’s Skateboard Street Cred on Full Display During New York Fashion Week Press Releases4 hours ago PPG, Flō-Optics Announce Exclusive Supplier Agreement for First Digitally Applied Optical Coatings Photo Gallery4 hours ago Celebrity Eyewear Pics Featuring Beyoncé, The Weeknd, Serena Williams, Blake Lively, and More Press Releases18 hours ago Hilco Vision Earns Green Seal Certification for New Sustainable Lens Cleaning Solution Press Releases18 hours ago American Optometric Association Releases Survey to Assess Burden of FTC Contact Lens Rule Photo Gallery4 hours ago Celebrity Eyewear Pics Featuring Beyoncé, The Weeknd, Serena Williams, Blake Lively, and More Photo Gallery3 days ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content2 days ago Made in Italy America's Finest4 weeks ago Trading on a Good Name Better Vision4 weeks ago E-Commerce Platforms for ECPs That Are Built for Eyecare and Easy to Use Sponsored Content1 month ago Turn Patients Into Loyal Eyewear Shoppers Sponsored Webinars2 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Sponsored Content2 months ago Now Available: New Varilux® XR series™ Sponsored Webinars3 months ago Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Sponsored Content4 months ago The Very First of Its Kind: Introducing Ray-Ban Reverse Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery4 hours ago Celebrity Eyewear Pics Featuring Beyoncé, The Weeknd, Serena Williams, Blake Lively, and More Photo Gallery3 days ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content2 days ago Made in Italy True Tales6 days ago The Farting Mom Chronicles: One Optician’s Terrible Tale America's Finest1 week ago At This Alberta Practice, the Eyewear Is Global, the Exams Are Thorough and the Staff Are Valued Sponsored Content1 day ago On the Edger Maximizing Profit With In-House Finishing Cover Stories3 days ago Is Eyecare Ready for the Metaverse? Columns1 week ago You’re In Optometry School… Now What?