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Mario Viel Appointed Global Commercial Director of Blackfin




(PRESS RELEASE) Pramaor, the company based in Agordo, in the Province of Belluno, specialising in the manufacture of top-of-the-range titanium eyewear under the brand name Blackfin, announces the appointment of Mario Viel as Global Commercial Director. The manager, who will report directly to CEO Nicola Del Din, will lead the international sales team of distributors and direct agents.

“After the extraordinary results of the past couple of years, the time has come to take the next step in developing our corporate organisation” – said Nicola Del Din – “The future has never looked so bright. We are in the throes of improving and structuring the company on a number of different levels and Mario will play an important part in accomplishing one of these goals. I’m sure we’ll have lots of fun!”

“I’ve always followed my heart in everything I’ve done, both personally and professionally” – stated Mario Viel – “It gives me incredible drive to succeed in this amazing challenge that I am now a part of. I see it as a way of going back to my origins, of getting the chance to be part of a company which has such a proud tradition of Made in Italy excellence.”

Viel, 55, has extensive experience in sales in the eyewear sector. After nearly twenty years with Luxottica, first as a key account manager and then as Sales Director Italy, he joined Marchon Italia in 2014 in the same capacity. During his professional career, he has also worked as a consultant in logistics and the eyewear accessories sector.

With his long experience and extensive knowledge of the eyewear business, Viel will be tasked with driving turnover on the global market through different sales channels, guiding Blackfin during this period of strategic growth whose aim is to position the brand in the top/luxury market segment.



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