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Michelin and Essilor Join Forces for Safer Mobility

Collaboration aims at joining forces to widely reach the public and raise awareness on the importance of good vision.

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(PRESS RELEASE) BOULOGNE-BILLANCOURT / CHARENTON-LE-PONT – As part of their mobilization around World Sight Day 2019, Michelin and Essilor announce the signature of a 2-year collaboration through a Memorandum of Understanding. The collaboration aims at joining forces to widely reach the public and raise awareness on the importance of good vision on the road as well as good functional tyres reliable up to the wear indicator.

Poor vision and tyres in a bad state of use are two main risk factors for road safety, related to the human factor on one side and to one of the key performance features of the machine – the tyres that connect it to the road – on the other side.

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90% of the information needed on the road comes from our eyes, and yet it is estimated that 1 out of 5 drivers in the world suffers from uncorrected poor vision, usually due to a lack of awareness or to limited access to vision care.

In parallel, around 1 in 2 cars rolls with under-inflated tyres and around 1 in 10 cars rolls with tyres that are beyond the wear limit, which can lead to punctures or accidents.

This is why this partnership between both companies plans on:

  • Increasing awareness campaigns on a global and country scale, through eye screenings and tyre check-ups for employees, customers and the public at large;
  • Providing innovative services to facilitate access to the appropriate equipment to consumers, through the leveraging of both Michelin and Essilor’s respective expertise.

“Tyres and vision are two essential factors for the safety of drivers to which Michelin and Essilor are strongly committed: we have decided to formalize our common engagement for road safety through a long-term collaboration agreement”, said Eric Le Corre, corporate vice-president public affairs at Michelin. “This engagement for safer mobility addresses both the action for the employees of the company and more widely, all drivers. Our action with Essilor will also allow us to highlight the importance of vision for our training for drivers”, added Nicolas Beaumont, senior vice president sustainable development and mobility at Michelin.

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“We believe that this partnership between two renowned and engaged leaders like Michelin and Essilor creates a unique opportunity to improve people’s vision and safety on the road. The communication is simple, but powerful: get ready before hitting the road by checking your vision and checking your tyres. Yet, there is a lack of public awareness and too few policies on the importance of vision on the road. The support of Michelin is a hallmark and we are very excited about the potential of this collaboration and how it will benefit people” concluded Laurent Vacherot, chief executive officer, Essilor International.

Both partners are already strongly involved in independent respective actions to promote safe mobility.

In 2017, Essilor and Féderation Internationale de l’Automobile (FIA) partnered to lead the fight against the lack of awareness on the crucial link between vision and road safety, through the joint promotion of the FIA created “Check your vision” golden rule, which stands together with other main risk factors on the road (speed, buckle seat belts, mobile phone usage, check tyres, etc). In line with its mission of improving lives by improving sight, Essilor is fully committed to further reinforcing its product range, with solutions that answer drivers’ visual needs, and to continue to leverage innovation as a way to correct, protect and enhance the vision of all road users (drivers, pedestrians, cyclists…).

Michelin, a leader in the field of sustainable mobility and world class tyre manufacturer, has a long-standing commitment to road safety through their local actions and global partnerships with the United Nations Road Safety Collaboration (UNRSC). Michelin is an active corporate partner of the FIA High Level Panel for Road Safety and one of the first private sector donors of the United Nations Road Safety Trust Fund.

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Safilo Group and Marc Jacobs Renew Licensing Deal

The new agreement will now run until Dec. 31, 2026.

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(PRESS RELEASE) PADUA/NEW YORK — Safilo and designer Marc Jacobs announced the early renewal of their licensing agreement for Marc Jacobs-branded optical frames and sunglasses collections.

The agreement will now run until Dec. 31, 2026.

The renewal of this partnership, which has reached its 15th year of collaboration, further strengthens Safilo’s portfolio in the contemporary segment.

It also extends the positioning of the brand in the luxury segment with the launch of the Marc Jacob’s Runway eyewear collection, which will hit the market in January 2021.

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Press Releases

Marcolin Group Enters a Partnership with Positive Luxury

This is by sponsoring the inaugural Positive Luxury Awards 2020.

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(PRESS RELEASE) Marcolin Group, a worldwide leading company in the eyewear industry, announces its partnership with Positive Luxury for their first edition of the Positive Luxury Awards. The ceremony is taking place in London on the 25th of February 2020 and the Group will present the Innovation of the Year Award.

Founded in 2011, Positive Luxury is an award-winning sustainability platform that connects luxury brands with people working towards a better future through the unique Butterfly Mark, a symbol of trust earned by brands that have adopted sustainability as a key business principle.

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The Positive Luxury Awards 2020 is a global celebration of sustainability and innovation within the luxury industry, featuring a variety of categories recognizing companies or individuals affecting positive change in businesses and the global community.

Marcolin Group will sponsor the Innovation of the Year Award which identifies true innovators taking an entirely new approach to their service, product, technology or business model, improving their social or environmental performance while also offering large scale improvements internally and externally.

The evening’s winners will be selected by a special jury consisting of 12 global business leaders, including American-British model and activist, Arizona Muse, United Nations officer, Simone Cipriani, author of The New Green Consumer Guide, Julia Hailes, business writer and advisor, John Elkington, author and British Fashion Council’s Advisory Board member, Frances Corner, model, actress and activist, Amber Valletta, Parsons School of Design Dean of Fashion, Burak Cakmak, communications consultant and writer, Emma Young, journalist and author, Isabelle Lefort, Business for Social

Responsibility Managing Director, Elisa Niemtzow, and Imagine Co-founder and International Chamber of Commerce Chair, Paul Polman.

Massimo Renon, Marcolin Group CEO, affirmed: “Marcolin Group is the first international eyewear company collaborating with Positive Luxury. We will demonstrate to our partners and consumers that we are tracing a new path in the sustainability. Our relentless pursuit of innovation and experimentation has led Marcolin Group to become the first sponsor for The Positive Luxury Innovation of the Year Award”.

Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, stated: “Marcolin Group’s commitment to craftsmanship and quality has helped them build an unparalleled reputation in the eyewear industry. We are proud to work with them and have their support for the Positive Luxury Awards 2020, more specifically, the Innovation of the Year Award”.

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Bollé Brands Adds to North American Marketing Team

Chris Abbruzzese has been appointed to the VP trade marketing role.

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(PRESS RELEASE) BOSTON, MA — Chris Abbruzzese has been named vice president of trade marketing for Bollé Brands, North America.

Abbruzzese will be responsible for developing trade marketing strategies that align with Bollé’s global brand strategies. In this new role, Abbruzzese will act as the key bridge between global marketing and product teams and the North American sales team with an emphasis on in-store programs that promote retail success and drive sell-through.

“We’re thrilled to welcome Chris to the team and excited to have him help us take these great brands to the next level,” said Peter Smith, CEO of Bollé Brands

Abbruzzese brings 15 years of experience with Maui Jim Sunglasses, where he served as VP, Global Marketing. In that role, he developed and executed global marketing initiatives for the high-end sunglass line. As a member of the core team, he was instrumental in the early growth and expansion of the brand internationally.

Abbruzzese has also performed marketing and sales consulting services for clients in the outdoor, home automation, energy, optical, and digital fabrication industries.

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