Connect with us

Headlines

More Retailers Tapping AI for Marketing and Sales: Survey

Customer service and supply chain management also on the list for AI investment.

mm

Published

on

More Retailers Tapping AI for Marketing and Sales: Survey
PHOTO: ISTOCKPHOTO

Retail and consumer packaged goods executives are planning to invest in artificial intelligence tools across multiple business operations, according to a recent survey sponsored by Carl Marks Advisors. The executives surveyed are from retailers and CPG firms reporting between $25 million and $300 million in revenue.

Of the executives surveyed:

  • More than half will invest in AI for marketing (56 percent) and financial forecasting (52 percent)
  • More than a third (34 percent) plan to invest in AI for customer service and user experience and for supply chain management.

In addition, 40 percent of the executives participating in the survey reported that they expect their sales to grow this year.

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular