(PRESS RELEASE) SAN DIEGO, CA – Carl Zeiss Vision announces the addition of exciting new colors to our ZEISS PhotoFusion self-tinting lens portfolio. Extra Grey, Pioneer Green and Blue will be added to our current portfolio of Brown and Grey colors. These new colors all have the same great performance as the original colors. Hallmarks of the ZEISS PhotoFusion portfolio include lenses that are very clear indoors and quickly darken outdoors. The new Extra Grey color gets darker than the original grey – even in warm climates, yet is still very clear indoors.. Pioneer Green has the timeless grey-green sunlens tint when activated. Meanwhile, Blue is a bold, exciting new color. A real attention grabber that is sure to get wearers noticed.
PhotoFusion was created by ZEISS experts to meet consumer expectations on self-tinting lenses that darken and clear again faster. The secret behind PhotoFusion technology is patented photo-active molecules that respond more efficiently to light energy, fading up to 2x faster* than other photochromic lenses. The introduction of PhotoFusion in 2011 has triggered a revival in the self-tinting market for these kinds of lenses. Since then, we’ve continued to expand our portfolio of PhotoFusion lenses. The Extra Grey, Pioneer Green and Blue colors provide additional options for patients seeking the convenience of clear lenses indoors with dynamic sunlight and glare reduction outdoors.
Outdoors, all ZEISS PhotoFusion lenses offer full protection against UV rays up to the 400nm standard. Indoors, these same lenses provide 2 times more blue light protection than standard clear lenses.
For more information, visit here or contact:
Carolyn Bosworth
Product Manager
Carl Zeiss Vision
858-790-7697
Carolyn.bosworth@zeiss.com
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