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Optometrists Form Group to Protect Newly Won Privileges

It’s a ‘ballot question committee to educate voters.’

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Optometrists in Arkansas are organizing to fend off an initiative by ophthalmologists to undo recent legislation, the Arkansas Times reports.

The legislation, signed into law in March, permits optometrists to perform certain surgeries. But Safe Surgery Arkansas, a group of medical doctors, is trying to use a ballot referendum to roll back the legislation.

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Podcast: More Ways to Motivate Your Own Eyecare Business Team

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Enter Arkansans for Healthy Eyes, which describes itself as “a ballot question committee to educate voters about the improved eye care options available to Arkansans under Act 579 of the 2019 legislative session.”

“Act 579 gives Arkansas patients better access to quality care by allowing optometrists to perform more of the procedures we are absolutely qualified to safely perform,” Dr. Belinda Starkey, an Arkansas optometrist and member of the Arkansans for Healthy Eyes committee, said in a press release announcing the formation of the group.

“Despite the fear tactics being used by opponents, we are actually only talking about a handful of minimally invasive procedures, done right in your optometrist’s chair, and without the need for general anesthesia.”

Amanda Story, spokesperson for Arkansans for Healthy Eyes, said: “The other side claims Arkansans’ eye health is at stake if Act 579 goes into effect, but the truth is, the eye health of Arkansas patients will suffer if this law doesn’t go into effect. For some patients, especially in rural parts of the state, being able to receive enhanced care from their optometrist, instead of having to go through the wait, travel, and added cost of a specialist visit, may mean the difference between getting a needed procedure, or going without.”

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The Times reports that in order to qualify for the ballot, the ophthalmologists’ group will need the signatures of 54,000 registered voters by July 23.

R. Scott Lowery, president of the Arkansas Ophthalmological Society, has been quoted saying: “Every day the people of Arkansas rely on medical doctors who have the experience and training to perform medical procedures to ensure that they are getting world class healthcare in Arkansas. We are confident that when the people are heard on this issue, they will not allow individuals without medical degrees and without surgical residencies to jeopardize the precious eyesight of Arkansans.”

Procedures that the legislation allows optometrists to perform include selective laser trabeculoplasty and Nd:YAG laser procedures, along with injections (excluding intravenous and intraocular), removal of lid lesions and chalazion incision and curettage.

The bill called on the Arkansas Board of Optometry to establish credentialing requirements for optometrists to perform these laser procedures, as well as require those doctors to report the outcomes of their procedures to the board.

Read more at Arkansas Times

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Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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For the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.

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Contact Lens Maker Acquired

The company sells the Extreme H2O product line.

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ROCHESTER, NY — Clerio Vision Inc., a developer of laser-based vision correction solutions, announced that it has acquired Hydrogel Vision Corp. (HVC).

Financial terms of the deal were not disclosed.

HVC, founded in 2002, is best known for its Extreme H2O product line and its “multiple differentiated offerings that personalize the contact lens wearing experience,” according to a press release. For example, HVC offers lenses in multiple diameters, with smaller lenses to more comfortably fit those with smaller corneas or narrower eyelids, and larger lenses for those with larger corneas or for improved sports performance.

“As Clerio began preparations for its first contact lens offering, we quickly identified HVC as a best-in-class manufacturing partner,” said Alex Zapesochny, co-CEO of Clerio Vision. “We are thrilled to have now fully joined forces with HVC and to further build on its history of offering innovative products of the highest quality.”

HVC contacts are also made from a proprietary ultra-hydrating material that retains up to 99% of its moisture, “which can help to minimize the dryness and itchiness that is often experienced by contact lens wearers late in the day, and may be especially helpful to those who work a lot with screens or live in dryer climates,” according to the release. HVC also distributes the only disposable opaque color contacts for those with astigmatism.

Clerio was founded in 2014 to commercialize breakthrough femtosecond laser research at the University of Rochester. The company’s technology enables the laser writing of unique patterns into contact lenses that optimize visual acuity, including superior correction at both far and near distances for those with presbyopia. Clerio’s multifocal contact lens product is currently in clinical development and is expected to be on the market in the next 18 months.

HVC products are sold in 25 countries, either under the Extreme H2O brand or under one of several private label arrangements. All HVC employees will be retained and its manufacturing and fulfillment activities will continue to be carried out in its locations in Sarasota, FL.

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Shopko Optical Now Has 12 Freestanding Locations

It also announced appointments to its leadership team.

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GREEN BAY, WI — Shopko Optical announced that it continues the relocation of 80 optical centers into freestanding locations.

To date, Shopko Optical has opened 12 stand-alone locations, with an additional 12 locations slated to be relocated from their former Shopko store locations by early August.

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Podcast: What the Heck is Marketing? And What Should ECPs Focus on to Attract New Clients?

Podcast: More Ways to Motivate Your Own Eyecare Business Team
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Podcast: More Ways to Motivate Your Own Eyecare Business Team

Podcast: Why Can’t We All Just Get Along?
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Podcast: Why Can’t We All Just Get Along?

The remainder of the store locations are scheduled to open throughout the summer and fall of 2019. Shopko Optical will base its headquarters in Green Bay and will employ 40 people on its corporate team.

In May, Monarch Alternative Capital LP announced the completion of its acquisition of Shopko Optical. Shopko was a retail chain that announced plans plans to wind down its operations.

Shopko Optical has also announced several appointments to its leadership team.

Jim Eisen, who is serving as interim CEO, is helping to lead the company through its transition. Eisen, whose role was officially announced earlier this year, was previously the president of Visionworks. Eisen is joined by Shopko Optical veterans, as well as some new additions to the leadership team.

Kirk Lauterback, a 25-year Shopko Optical veteran, has been named vice president of optical operations and will oversee merchandising, as well as the company’s retail optical centers, and its manufacturing facility in DePere, WI.

Dr. Thomas Bobka will continue to serve as director of optometry services. Bobka has been with Shopko Optical for over 20 years and will serve as the doctor liaison and support optometrist practice management.

“We are excited to bring together a strong group of individuals with a demonstrated track record of strategic leadership that supports the care of our patients, customers, and our teammates,” Eisen said.

Additions to the Shopko Optical leadership team are Donna Capichano who will serve as vice president of store development; Cindy Moen, who will serve as the vice president of human resources; and Cathleen Stewart, who will serve as vice president of marketing.

Capichano has 25 years of retail real estate development experience in both big-box and specialty retail and is transitioning to Shopko Optical from her former position with Shopko Stores Operating Co. Moen is also transitioning from Shopko, where she spent the past 12 years leading HR business teams in the stores and corporate office. Stewart joins the Shopko Optical team from Batteries Plus. She brings 15 years of experience developing and leading strategic marketing programs.

“We have worked to build an organization that serves our optical centers the way our doctors and opticians serve our patients and customers in our communities across the country: with clinical expertise, personal attention, quality and integrity. It’s an exciting time to be part of the Shopko Optical family,” said Eisen.

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Online Eyewear Firm Opens More Brick-and-Mortar Stores

It now has 7 locations.

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Minneapolis-based Eyebobs, which started as an online retailer, has opened its seventh bricks-and-mortar location.

The newest store is at Westfield Montgomery Mall in Bethesda, MD, Chain Store Age reports. It’s the fourth location to open this year.

Mike Hollenstein, CEO of the company, told Chain Store Age that other locations are under consideration.

“Eyebobs is dedicated to helping every customer frame their personality and be their true and authentic selves. Shopping should be a fun experience and we can’t wait to better serve our customers in the Washington, D.C., market with this new store,” he was quoted saying.

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INVISION reported on Eyebobs last year, when it announced plans for two stores: one in the Mall of America in Minneapolis and the other in Orlando, FL.

For years after its founding in 2001, the company concentrated on stylish reading glasses. It began selling prescription eyewear in 2017.

Read more at Chain Store Age

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