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Podcast: This America’s Finest Winner Isn’t Afraid to Break the Rules

This episode of Dee Carroll’s podcast features Todd Rogers and Leigh Berberian.




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WELCOME TO THE THIRD EPISODE of the new INVISION Live! podcast series, The INVISION Podcast with Dee Carroll.

In this episode, Dee chats with Todd Rogers Berberian and wife, Leigh, owners of Andover, MA, optical Todd Rogers, which was recently named INVISION’s “America’s Finest Optical Retailer” for 2018. During the talk the three discuss how these two fiercely independent entrepreneurial spirits built this award-winning business together, their take on the current state of optical retail and what they might’ve done differently if they were doing it all over again.

In our “Ask INVISION” segment, Andrea Hill answers a question about how to build cooperation in a team in which everyone seems to be pulling in a different direction.


Also check out 10 minutes of bonus material, where Todd and Leigh share a bit more about their relationship, their family, their future plans for the business. Leigh closes with a pretty amazing story about an event that occurred as the Rogers’ prepared to move into their new store location.


Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at [email protected]


Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

Shamir is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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