Prevent Blindness is teaming up with award-winning actress Debbie Allen for the “Gr8 Eye Movement.” This public health campaign aims to raise awareness of debilitating retinal diseases that often cause blindness.
Courtesy: Prevent Blindness
An eye-popping percentage of U.S. adults who are at risk of certain retinal diseases don’t even know it.
Prevent Blindness is trying to change all that.
The nonprofit has partnered with the biotechnology company Regeneron and award-winning actress and producer Debbie Allen in the launch of the Gr8 Eye Movement. The new initiative was created to educate individuals of the eyecare risks they face and the steps they can take to protect their vision. The awareness campaign designates the 8th of each month as a great day to check on vision.
“Maintaining vision has become a growing priority in my life,” says Allen, in a press release. “In particular, I’ve learned it’s crucial for people like me — who are from communities of color, are over the age of 60, or who are living with diabetes or at risk of developing diabetes — to educate themselves about the risk of developing a retinal disease.”
The Gr8 Eye Movement is targeting serious retinal diseases such as:
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- Wet age-related macular degeneration (wAMD)
- Diabetic macular edema (DME)
- Diabetic retinopathy (DR)
Allen is personally invested in the campaign. The Grey’s Anatomy and Fame star was diagnosed with pre-diabetes in 2021. She’s also had family members lose their vision to these diseases.
“Diabetes has impacted many generations of my own family, and I have had family members blinded by diabetic eye disease,” says Allen, who has won numerous entertainment awards, including five Emmy Awards, two Tony Awards, and a Golden Globe Award.
“Also, as I age, I know I could be at risk for developing other retinal diseases like wet age-related macular degeneration that could potentially hinder me from doing the things in my life I love most. This is why I’m joining the Gr8 Eye Movement – to encourage anyone at risk to check their eye health regularly.”
Here’s more from Prevent Blindness:
Retinal diseases impact a significant number of Americans. Almost 20 million Americans are living with some form of age-related macular degeneration (AMD) 2, the most common cause of irreversible blindness among the elderly age group. The advanced form of AMD is wet AMD, where vision loss can be very rapid if untreated.4
Diabetes is a leading cause of new blindness in the United States. 5 Consistently high blood sugar due to poor glucose control over time can damage small blood vessels in the body, including the eye. Diabetic retinopathy is a disease that damages the blood vessels in the retina, resulting in vision impairment. Left untreated, fluid can leak into the center of the macula, called the fovea, the part of the eye where sharp, straight-ahead vision occurs. The fluid makes the macula swell, blurring vision. This condition is called DME.5
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“For 115 years, it has been our mission to prevent blindness and preserve sight,” said Jeff Todd, President and CEO, Prevent Blindness. “The learnings from our recent survey, along with the robust insights gleaned through our work in patient advocacy and public health, demonstrate the significant need for further awareness and education. It’s inspiring to have an icon like Debbie Allen joining the cause and encouraging others to prioritize their eye health.”
A recent survey of at-risk adults* found that an overwhelming majority (95%) lack knowledge about retinal diseases like wAMD, DME and DR, and therefore are not taking the necessary, proactive steps to take care of their vision. Survey findings indicate that most at-risk adults (67%) believe that vision loss is a normal part of aging. This is even as more than two-thirds of at-risk adults (70%) have experienced symptoms of retinal disease. However, the survey responses also indicate that, once equipped with knowledge about retinal diseases and their risk factors, a majority of those at risk (79%) will take steps to address changes in their vision. These insights underscore the importance of education and awareness.
“Regeneron is proud to collaborate with Prevent Blindness and Debbie Allen, to raise awareness of retinal diseases and the importance of getting regular eye health exams. The ability to see is a critical part of our lives, and people who are at-risk should be aware that retinal diseases can have an impact on their vision,” said Kevin Clark, Vice President of the Ophthalmology Commercial Business Unit at Regeneron. “With the Gr8 Eye Movement, we are working to help close the gap in retinal disease awareness and offering a simple way for people to remember to make their eye health a priority.”
(*This survey was conducted by Wakefield Research, which collected findings from 667 adults age 55+ who are at risk for retinal diseases; from May-June, 2023.)
More Info
To learn how you can join the movement, visit Gr8EyeMovement.com, where you can:
- Access resources and information to make eye health a top priority
- Find useful tips, including how to use an Amsler grid to detect any changes in vision, understand when to make an eye care appointment, and how to encourage loved ones to check their vision regularly
- Sign up to receive emails with helpful reminders and engage with the Gr8 Eye Movement on social media for more helpful tips and insights
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About Prevent Blindness
Founded in 1908, Prevent Blindness is the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, visit us at PreventBlindness.org, and follow us on Facebook, X, Instagram, Threads, LinkedIn and YouTube.
References
- Lundeen EA, Burke-Conte Z, Rein DB, et al. Prevalence of Diabetic Retinopathy in the US in 2021. JAMA Ophthalmol. Published online June 15, 2023. doi:10.1001/jamaophthalmol.2023.2289
- Rein DB, Wittenborn JS, Burke-Conte Z, et al. Prevalence of Age-Related Macular Degeneration in the US in 2019. JAMA Ophthalmol. 2022;140(12):1202–1208. doi:10.1001/jamaophthalmol.2022.4401
- Hobbs SD, Pierce K. Wet Age-Related Macular Degeneration (Wet AMD) [Updated 2022 Nov 7]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2023 Jan-. Available from: https://www.ncbi.nlm.nih.gov/books/NBK572147/
- “Age-Related Macular Degeneration (AMD).” National Eye Institute, 22 June 2021. www.nei.nih.gov/learn-about-eye-health/eye-conditions-and-diseases/age-related-macular-degeneration. Accessed July 31, 2023.
- “DIABETIC MACULAR EDEMA (DME)” Prevent Blindness. https://preventblindness.org/diabetic-macular-edema-dme/. Accessed July 31, 2023.
