Connect with us

Headlines

Big Growth Seen for BOPIS

Buy Online, Pickup In-Store strategy increases chances for “supplementary purchases”.

mm

Published

on

Big Growth Seen for BOPIS
PHOTOGRAPHY: bsd studio/iStock.com

The Buy Online, Pickup In-Store (BOPIS) market poised for substantial growth, hitting a value of about $666.20 billion by 2028, a new study from ResearchAndMarkets.com concludes. BOPIS represents a strategic fusion of online shopping and brick-and-mortar stores, the report notes, catering to customers who seek the convenience of online shopping without waiting for deliveries or incurring shipping costs.

“The in-store experience remains a vital point of engagement for retail chains aiming to fortify their customer relationships,” the report notes. “BOPIS offers retailers increased profit potential, allowing customers to explore additional items while collecting their online orders, as opposed to alternatives like curbside pickup. This unique opportunity encourages customers to make supplementary purchases, thereby boosting loyalty and the likelihood of revisiting the same stores. This dynamic reinforces the buyer-seller relationship, ultimately benefitting both parties.”

Key industry retail players shaping the BOPIS market include Walmart, Zara, Home Depot, Macy’s, Kohl’s and Target, the report notes. The projected growth in BOPIS spending by those companies and others translates into a compound annual growth rate (CAGR) of 11.57 percent between 2022 and 2028.

 Click here for more from the study.

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular